Stratégie Océan Bleu

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La stratégie Océan bleu selon C. Kim et Mauborgne

La stratégie Océan bleu selon C. Kim et Mauborgne [Pdf/ePub] eBook ISBN-10: 2806257166
Author: ,
Publisher: 50 Minutes
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La stratégie Océan bleu selon C. Kim et Mauborgne by , Book Resume:

Un guide pratique et accessible pour comprendre le concept "stratégie Océan bleu" Lancer son affaire, ou en revoir la stratégie, vous confronte d’emblée à un dilemme : soit vous choisissez de vous positionner sur l’espace connu du marché, de plus en plus concurrentiel, soit vous vous affichez comme un précurseur en innovant et en créant votre propre espace, où la concurrence est faible, voire inexistante dans un premier temps. La stratégie Océan bleu, qui nomme ces deux environnements « océan rouge » et « océan bleu », marque nettement sa préférence pour la création d’un nouveau marché, où les opportunités de croissance sont plus nombreuses. Ce livre vous aidera à : • Maîtriser rapidement les notions d’océan rouge et d’océan bleu • Trouver le positionnement adéquat pour votre entreprise • Oser l’innovation • Mieux définir vos stratégies de prix et d’acquisition de clients • Comprendre les rapports concurrentiels dans un marché • Et bien plus encore ! Le mot de l'éditeur : « Avec l’auteur, Pierre Pichère, nous avons cherché à présenter aux lecteurs les avantages de la stratégie Océan bleu, afin qu’ils puissent se rendre compte des dynamiques concurrentielles dans un marché et faire leurs choix stratégiques en conséquence. » Juliette Nève À PROPOS DE LA SÉRIE 50MINUTES | Gestion & Marketing La série « Gestion & Marketing » de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d’aujourd’hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition [Pdf/ePub] eBook ISBN-10: 1625274505
Author: W. Chan Kim,Renée A. Mauborgne
Publisher: Harvard Business Review Press
File Size: 1180 KB
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Read Count: 3820862

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Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne Book Resume:

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Blue Ocean Leadership (Harvard Business Review Classics)

Blue Ocean Leadership (Harvard Business Review Classics) [Pdf/ePub] eBook ISBN-10: 1633692655
Author: W. Chan Kim,Renée A. Mauborgne
Publisher: Harvard Business Review Press
File Size: 1811 KB
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Read Count: 1644212

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Blue Ocean Leadership (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Book Resume:

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Shift

Blue Ocean Shift [Pdf/ePub] eBook ISBN-10: 0316314056
Author: W. Chan Kim,Renee Mauborgne
Publisher: Hachette Books
File Size: 969 KB
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Read Count: 4289726

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Blue Ocean Shift by W. Chan Kim,Renee Mauborgne Book Resume:

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Launch

Launch [Pdf/ePub] eBook ISBN-10: 163047018X
Author: Jeff Walker
Publisher: Morgan James Publishing
File Size: 1507 KB
File Format: Pdf
Read Count: 2384512

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Launch by Jeff Walker Book Resume:

"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches."Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?,

Getting Everything You Can Out of All You've Got

Getting Everything You Can Out of All You've Got [Pdf/ePub] eBook ISBN-10: 9780312271466
Author: Jay Abraham
Publisher: Truman Talley Books
File Size: 973 KB
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Getting Everything You Can Out of All You've Got by Jay Abraham Book Resume:

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage? In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy [Pdf/ePub] eBook ISBN-10: 1683784502
Author: Instaread
Publisher: Instaread
File Size: 333 KB
File Format: Pdf
Read Count: 7688849

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Summary of Blue Ocean Strategy by Instaread Book Resume:

Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

The Ultimate Sales Machine

The Ultimate Sales Machine [Pdf/ePub] eBook ISBN-10: 1101218339
Author: Chet Holmes
Publisher: Penguin
File Size: 1419 KB
File Format: Pdf
Read Count: 4170161

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The Ultimate Sales Machine by Chet Holmes Book Resume:

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: Management: Teach your people how to work smarter, not harder Marketing: Get more bang from your Web site, advertising, trade shows, and public relations Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) [Pdf/ePub] eBook ISBN-10: 1633694143
Author: W. Chan Kim,Renée A. Mauborgne
Publisher: Harvard Business Press
File Size: 345 KB
File Format: Pdf
Read Count: 461434

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Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) by W. Chan Kim,Renée A. Mauborgne Book Resume:

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

The Strategy-Focused Organization

The Strategy-Focused Organization [Pdf/ePub] eBook ISBN-10: 1422163555
Author: Robert S. Kaplan,David P. Norton
Publisher: Harvard Business Press
File Size: 1481 KB
File Format: Pdf
Read Count: 3521074

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The Strategy-Focused Organization by Robert S. Kaplan,David P. Norton Book Resume:

The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies--including Mobil, CIGNA, and AT&T Canada--Kaplan and Norton illustrate how Balanced Scorecard adopters have taken their groundbreaking tool to the next level. These organizations have used the scorecard to create an entirely new performance management framework that puts strategy at the center of key management processes and systems. Kaplan and Norton articulate the five key principles required for building strategy-focused organizations: 1) translate the strategy into operational terms, 2) align the organization to the strategy, 3) make strategy everyone's everyday job, 4) make strategy a continual process, and 5) mobilize change through strong, effective leadership. The authors provide a detailed account of how a range of organizations in the private, public, and nonprofit sectors have deployed these principles to achieve breakthrough, sustainable performance improvements.

Blue Ocean Classics

Blue Ocean Classics [Pdf/ePub] eBook ISBN-10: 163369738X
Author: W. Chan Kim,Renée A. Mauborgne
Publisher: Harvard Business Press
File Size: 727 KB
File Format: Pdf
Read Count: 6620879

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Blue Ocean Classics by W. Chan Kim,Renée A. Mauborgne Book Resume:

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader [Pdf/ePub] eBook ISBN-10: 1633692752
Author: W. Chan Kim,Renée A. Mauborgne
Publisher: Harvard Business Review Press
File Size: 1586 KB
File Format: Pdf
Read Count: 4821001

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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by W. Chan Kim,Renée A. Mauborgne Book Resume:

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Tribes

Tribes [Pdf/ePub] eBook ISBN-10: 1440644500
Author: Seth Godin
Publisher: Penguin
File Size: 633 KB
File Format: Pdf
Read Count: 2037286

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Tribes by Seth Godin Book Resume:

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Hypercompetition

Hypercompetition [Pdf/ePub] eBook ISBN-10: 1439122636
Author: Richard A. D'aveni
Publisher: Simon and Schuster
File Size: 925 KB
File Format: Pdf
Read Count: 8900353

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Hypercompetition by Richard A. D'aveni Book Resume:

General Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's "a white knuckle decade" and said the 1990s would be worse. In this pathbreaking book that will define this new age of "hypercompetition," Richard D'Aveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. To compete in this dynamic environment, D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a brilliant operational model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in four arenas of competition. Using this "Four Arena" analysis, D'Aveni explains how competitors engage in a struggle for control by seeking leadership in the arenas of "price and quality," "timing and know-how," "stronghold creation/invasion," and "deep pockets." Winners set the pace in each of these four competitive battlegrounds. Using hundreds of detailed examples from hypercompetitive industries such as computers, software, automobiles, airlines, pharmaceuticals, toys and soft drinks, D'Avenie demonstrates how hypercompetitive firms succeed in dynamic markets by disrupting the status quo and creating a continuous series of temporary advantages. They seize the initiative, D'Aveni explains, by employing a set of strategies he calls the "New 7-S's" Superior Stakeholder Satisfaction, Strategic Soothsaying, Speed, Surprise, Shifting the Rules of Competition, Signaling Strategic Intent, and Simultaneous and Sequential Thrusts. Paradoxically, firms must destroy their competitive advantages to gain advantage, D'Aveni shows. Long-term success depends not on sustaining an advantage through a static, long-term strategy, but instead on formulating a dynamic strategy for the creating, destruction, and recreation of short-term advantages. America must embrace the new reality of hypercompetition, D'Aveni concludes in a compelling analysis of the potential chilling effect of American antitrust laws on competitiveness. This masterful book, essentially an operating manual of strategy and tactics for a new era, will be required reading for managers, planners, consultants, academics, and students of hypercompetitive industries.

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR's 10 Must Reads for HR Leaders Collection (5 Books) [Pdf/ePub] eBook ISBN-10: 163369934X
Author: Harvard Business Review,Marcus Buckingham,W. Chan Kim,Renee Mauborgne,John Kotter
Publisher: Harvard Business Press
File Size: 1649 KB
File Format: Pdf
Read Count: 9356805

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HBR's 10 Must Reads for HR Leaders Collection (5 Books) by Harvard Business Review,Marcus Buckingham,W. Chan Kim,Renee Mauborgne,John Kotter Book Resume:

Build the workforce of the future. In our volatile and complex era--which boasts a competitive market for top talent--HR's traditional model will fail. Your company needs to adopt the latest skills to successfully manage performance and evaluate potential. HBR's 10 Must Reads for HR Leaders Collection features innovative ideas on how to foster a vibrant, high-performing company culture, spearhead constructive change, and reap the benefits of a diverse workforce. Included in this five-book set are HBR's 10 Must Reads on Reinventing HR, HBR's 10 Must Reads on Change Management, HBR's 10 Must Reads on Building a Great Culture, HBR's 10 Must Reads on Diversity, and HBR's 10 Must Reads on Managing People. The collection includes fifty articles selected by HBR's editors from renowned thought leaders including Marcus Buckingham, W. Chan Kim, Renee Mauborgne, and Sylvia Ann Hewlett, plus the indispensable article "People Before Strategy" by Ram Charan, Dominic Barton, and Dennis Carey. With HBR's 10 Must Reads for HR Leaders Collection, break free from the traditional HR mindset and learn how to build the workforce of the future. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Strategy As Action

Strategy As Action [Pdf/ePub] eBook ISBN-10: 9780195347616
Author: Curtis M. Grimm,Hun Lee,Ken G. Smith
Publisher: Oxford University Press
File Size: 818 KB
File Format: Pdf
Read Count: 7410621

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Strategy As Action by Curtis M. Grimm,Hun Lee,Ken G. Smith Book Resume:

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Marketing For Dummies

Marketing For Dummies [Pdf/ePub] eBook ISBN-10: 1119365554
Author: Jeanette McMurtry
Publisher: John Wiley & Sons
File Size: 476 KB
File Format: Pdf
Read Count: 6833477

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Marketing For Dummies by Jeanette McMurtry Book Resume:

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

The Red Moth

The Red Moth [Pdf/ePub] eBook ISBN-10: 0571278493
Author: Sam Eastland
Publisher: Faber & Faber
File Size: 757 KB
File Format: Pdf
Read Count: 8195157

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The Red Moth by Sam Eastland Book Resume:

As Hitler's forces smash into Soviet territory, annihilating the Red Army divisions in its path, a lone German scout plane is forced down. Contained within the briefcase of its passenger is the seemingly inconsequential painting of a hyalophoria cecropia, otherwise known as a red moth. Military Intelligence dismisses the picture as insignificant, but in the state of emergency Stalin suspects a German plot. He summons his old adversary, Inspector Pekkala - the elusive Finn who was once Tsar Nicholas II's personal detective - to discover the real significance of this strange wartime cargo. As the storm gathers around them, Pekkala, together with his assistant from the shadowy Bureau of Special Operations, soon find themselves on the path of the most formidable art thieves in history. Those real target is a secret and prized possession of the Romanovs, once considered to be the eighth wonder of the world. But as the Soviet Union crumbles in the face of the advancing cataclysm, and the chaos of war is everywhere, Pekkala realizes that to protect the Tsar's treasure he must break through enemy lines. His desperate mission is to outfox the German invaders, or face the wrath of Stalin himself.

Zen and the Art of Falling in Love

Zen and the Art of Falling in Love [Pdf/ePub] eBook ISBN-10: 0743251784
Author: Brenda Shoshanna
Publisher: Simon and Schuster
File Size: 1782 KB
File Format: Pdf
Read Count: 700203

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Zen and the Art of Falling in Love by Brenda Shoshanna Book Resume:

Perennially popular topics Zen and romance come together in this unique guide that reveals how to fall in love and stay that way. We are meant to be in love. Love energizes our daily existence, heals the body and mind and makes every moment precious. So why aren't we in love all the time? In Zen and the Art of Falling in Love, psychologist, relationship expert and Zen practitioner Brenda Shoshanna shows readers how to rejuvenate their romantic lives by combining a psychological understanding of relationships with the way of Zen practice. The lessons provided by such practices as Taking Your Shoes Off (Becoming Available), Sitting on the Cushion (Meeting Yourself), Cleaning House (Emptying Yourself) and Receiving the Stick (Dealing with Blows) can offer new insight into the common problems of miscommunication, lies, betrayal, jealousy, insecurity, loss, and disappointment. Using the lessons of Zen practice, you can open your life to love, fall in love—and stay in love.

Ten Deadly Marketing Sins

Ten Deadly Marketing Sins [Pdf/ePub] eBook ISBN-10: 0471662062
Author: Philip Kotler
Publisher: John Wiley & Sons
File Size: 1838 KB
File Format: Pdf
Read Count: 8530041

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Ten Deadly Marketing Sins by Philip Kotler Book Resume:

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.