Reference Services And Media

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Reference Services and Media

Reference Services and Media [Pdf/ePub] eBook ISBN-10: 1317789679
Author: ,
Publisher: Routledge
File Size: 1414 KB
File Format: Pdf
Read Count: 1573031

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Reference Services and Media by , Book Resume:

Get the most out of your reference information systems and technology! Reference Services and Media meets the information challenges that overwhelm and assist us today with computerization, electronics, and telecommunications changes in the reference services of our libraries. As a professional in the library science field, you will discover innovative theories and researched solutions on many technology problems and challenges such as formatting and compatibility, training of reference professionals and library users, costs, and information have and have nots. With the year 2000 and beyond upon us, emerging technologies afford tremendous opportunities for reference librarians and for improved and enhanced public access to information. In Reference Services and Media you will learn about planning for staffing, troubleshooting fund-raising, and budget developing to support the use of information technologies. You will also examine the impact new media has on academic libraries, specifically video and movie clips that are transferred over intranets and internets and their opportunities and legal implications. In Reference Services and Media you will also explore: desktop conferencing and web access for reference services versus personalized contact desktop conferencing with personal computers in remote areas for reference service assistance positive and negative aspects of using each technology in reference use instruction creative methods for procuring funding for an electronic information literary instruction classroom providing a digital library for a state library network raising confidence levels of public service librarians in using electronic resources to answer reference questions Reference Services and Media includes case studies, tables, and an annotated bibliography that serves as a librarian's media reference toolkit, making it essential for effective media reference work. An excellent source for the reference librarian, Reference Services and Media will assist you in adopting and incorporating new information technologies for the present and future.

Implementing Virtual Reference Services

Implementing Virtual Reference Services [Pdf/ePub] eBook ISBN-10: 1555708994
Author: Beth C. Thomsett-Scott
Publisher: American Library Association
File Size: 496 KB
File Format: Pdf
Read Count: 395550

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Implementing Virtual Reference Services by Beth C. Thomsett-Scott Book Resume:

Social web technologies present an often confusing array of options for answering user reference questions. Applying 20 years' experience as a reference librarian working through the development of virtual reference and the integration of new tools and technologies into the industry, Thomsett-Scott lays out how libraries are using vendor services such as LibraryH3lp, LibAnswers, and Text a Librarian, as well as free tools like Twitter and Google Voice for their reference needs. Practitioners offer details on virtual reference services such as Twitter Search, instant messaging services such as Google Voice and Chat, and collaborative services such as My Info Quest.

A Dictionary of Media and Communication

A Dictionary of Media and Communication [Pdf/ePub] eBook ISBN-10: 0192578936
Author: Daniel Chandler,Rod Munday
Publisher: Oxford University Press
File Size: 1532 KB
File Format: Pdf
Read Count: 8864168

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A Dictionary of Media and Communication by Daniel Chandler,Rod Munday Book Resume:

This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

Digital reference services in academic libraries

Digital reference services in academic libraries [Pdf/ePub] eBook ISBN-10: 9831009797
Author: Wan Ab Kadir Wan Dollah
Publisher: The University of Malaya Press
File Size: 1132 KB
File Format: Pdf
Read Count: 2534043

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Digital reference services in academic libraries by Wan Ab Kadir Wan Dollah Book Resume:

Digital Reference Services in Academic Libraries presents the background of DRS, evolution of DRS, the concept of DRS, emerging models of DRS, benefits and limitation of DRS, personalized services, trends and challenges, technological developments, evaluation and guidelines, effectiveness and DRS in academic libraries. The case study examined the existing status of digital reference services (DRS) in four selected public academic libraries in Malaysia. Focused is given on the awareness, usage, users’ perception, users’ satisfaction, library’s performance, and looked at the perceived needs, issues and problems faced by librarians and students. The study is important to determine how academic librarians are exploiting the latest information and communication technologies to improve reference service operations. Recommendations are made on the need for the implementation of synchronous DRS, enhancing the role of DRS, marketing and promotion, staff training, user education programmes and cooperation. The main contribution of this book is the assessment of effectiveness of DRS in academic libraries in Malaysia, the identification of perceived needs, issues and problems and suggestions on the areas of improvement in the use of DRS. In the process, a conceptual model for the effectiveness of the implementation of DRS in academic libraries in Malaysia is presented. The author also proposes directions for future research in the area of DRS.

Social Media and Library Services

Social Media and Library Services [Pdf/ePub] eBook ISBN-10: 1627054391
Author: Lorri Mon
Publisher: Morgan & Claypool Publishers
File Size: 1395 KB
File Format: Pdf
Read Count: 9948768

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Social Media and Library Services by Lorri Mon Book Resume:

The rise of social media technologies has created new ways to seek and share information for millions of users worldwide, but also has presented new challenges for libraries in meeting users where they are within social spaces. From social networking sites such as Facebook and Google+, and microblogging platforms such as Twitter and Tumblr to the image and video sites of YouTube, Flickr, Instagram, and to geotagging sites such as Foursquare, libraries have responded by establishing footholds within a variety of social media platforms and seeking new ways of engaging with online users in social spaces. Libraries are also responding to new social review sites such as Yelp and Tripadvisor, awareness sites including StumbleUpon, Pinterest, Goodreads, and Reddit, and social question-and-answer (Q&A) sites such as Yahoo! Answers—sites which engage social media users in functions similar to traditional library content curation, readers' advisory, information and referral, and reference services. Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media. Chapter 1 focuses on the social media environments within which libraries are establishing a presence, including how social media sites differ from each other, yet work together within a social ecosphere. Chapter 2 examines how libraries are engaging with users across a variety of social media platforms and the extent to which libraries are involved in using these different social media platforms, as well as the activities of libraries in presenting a social "self," sharing information, and interacting with users via social media. Chapter 3 explores metrics and measures for assessing the impact of the library's activity in social media sites. The book concludes with Chapter 4 on evolving directions for libraries and social media, including potential implications of new and emerging technologies for libraries in social spaces.

Reference Service

Reference Service [Pdf/ePub] eBook ISBN-10: 0706986423
Author: Krishan Kumar
Publisher: Vikas Publishing House
File Size: 1587 KB
File Format: Pdf
Read Count: 9753683

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Reference Service by Krishan Kumar Book Resume:

The Fifth edition has been thoroughly revised and updated keeping in view the new developments and appearance of new significant reference sources. Some new readings have also been added to bring further readings. This work not only describes the various aspects of reference service such as functions, methods, principles theories, practices, problems, but also provides an overview of available significant reference books, dictionaries, encyclopedias, yearbooks, bibliographies, union catalogues, almanacs, directories, etc.

Social Media Strategies for Dynamic Library Service Development

Social Media Strategies for Dynamic Library Service Development [Pdf/ePub] eBook ISBN-10: 1466674164
Author: Tella, Adeyinka
Publisher: IGI Global
File Size: 1473 KB
File Format: Pdf
Read Count: 7382738

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Social Media Strategies for Dynamic Library Service Development by Tella, Adeyinka Book Resume:

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

The SAGE Handbook of Social Media

The SAGE Handbook of Social Media [Pdf/ePub] eBook ISBN-10: 1473995795
Author: Jean Burgess,Alice Marwick,Thomas Poell
Publisher: SAGE
File Size: 1286 KB
File Format: Pdf
Read Count: 7075507

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The SAGE Handbook of Social Media by Jean Burgess,Alice Marwick,Thomas Poell Book Resume:

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

Library Users and Reference Services

Library Users and Reference Services [Pdf/ePub] eBook ISBN-10: 1136588094
Author: Linda S Katz
Publisher: Routledge
File Size: 1424 KB
File Format: Pdf
Read Count: 2210709

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Library Users and Reference Services by Linda S Katz Book Resume:

This useful book helps reference librarians understand the information seeking needs and behaviors of the diverse groups of people in the communities they serve. With the increasing diversity of the American population, librarians striving to plan and deliver excellent reference services must enhance their understanding of how best to assist many types of individuals and groups, from children to the elderly. Library Users and Reference Services provides much-needed help in this area, delivering strategies and methods to aid readers in their quest for increasingly effective service for all members of the communities in which they work. Library Users and Reference Services is divided into four sections of chapters which cover a broad range of topics to assist readers in planning and delivering appropriate services. Section One explores customer service, economics of information, and marketing as key concepts useful in studying information needs of specific groups in the population. Section Two focuses on scholars and students in three broad academic disciplines: science, humanities, and social sciences. Section Three covers groups with special characteristics such as age, economic standing, gender, or profession. Section Four discusses evaluation and provides guidance in the use of the most widely accepted measures for assessing reference effectiveness. The book’s final chapter explores redesigning reference services for the future, providing a glimpse of how such services may change. Library Users and Reference Services is a practical guide to help readers understand the many issues related to serving diverse populations in a community. Reference librarians and graduate library school students and faculty will learn more effective ways to help a heterogeneous public with the help of this new book.

INFORMATION SOURCES, SERVICES AND SYSTEMS

INFORMATION SOURCES, SERVICES AND SYSTEMS [Pdf/ePub] eBook ISBN-10: 8120346394
Author: GURDEV SINGH
Publisher: PHI Learning Pvt. Ltd.
File Size: 1470 KB
File Format: Pdf
Read Count: 3655065

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INFORMATION SOURCES, SERVICES AND SYSTEMS by GURDEV SINGH Book Resume:

Reference and information services are considered an important activity of a modern library. This comprehensive and student-friendly book discusses in detail different types of information and reference sources and services, such as encyclopaedias, directories, yearbooks, dictionaries, geographical sources, biographical sources, statistical sources and handbooks. The book is organised into four parts. Part I deals with various types of information sources such as documentary and non-documentary sources. Part II discusses different types of reference services, organisation of reference section and the role of the librarian in the digital age. Part III describes the wide range of information service such as Current Awareness Service (CAS) and Selective Dissemination of Information (SDI). Part IV provides an overview of important information systems such as National Information System for Science and Technology (NISSAT) and International System for Agricultural Science and Technology (AGRIS). The book is intended for the undergraduate and postgraduate students of library science. Besides, it will also be very useful for librarians, information scientists, and information professionals. Salient Features Deals with both theoretical and practical aspects of information sources and services. Discusses various types of information sources and services keeping in view the latest trends and developments in the field. Presents the concepts related to information sources and services in a systematic and accessible way.

Twitter

Twitter [Pdf/ePub] eBook ISBN-10: 0745665101
Author: Dhiraj Murthy
Publisher: John Wiley & Sons
File Size: 810 KB
File Format: Pdf
Read Count: 2692805

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Twitter by Dhiraj Murthy Book Resume:

Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.

The Future of the Public's Health in the 21st Century

The Future of the Public's Health in the 21st Century [Pdf/ePub] eBook ISBN-10: 9780309133180
Author: Institute of Medicine,Board on Health Promotion and Disease Prevention,Committee on Assuring the Health of the Public in the 21st Century
Publisher: National Academies Press
File Size: 1448 KB
File Format: Pdf
Read Count: 1633794

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The Future of the Public's Health in the 21st Century by Institute of Medicine,Board on Health Promotion and Disease Prevention,Committee on Assuring the Health of the Public in the 21st Century Book Resume:

The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation’s public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public’s Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation’s health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public’s health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.

Managing Social Media in Libraries

Managing Social Media in Libraries [Pdf/ePub] eBook ISBN-10: 1780633777
Author: Troy Swanson
Publisher: Elsevier
File Size: 517 KB
File Format: Pdf
Read Count: 8626627

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Managing Social Media in Libraries by Troy Swanson Book Resume:

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. Provides practical ways of thinking about social media for library managers and leaders Provides examples of policies, workflows, and uses of social media tools for library managers and leaders Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

Living with Mild Cognitive Impairment

Living with Mild Cognitive Impairment [Pdf/ePub] eBook ISBN-10: 0199978905
Author: Nicole D. Anderson,Kelly J. Murphy,Angela K. Troyer
Publisher: Oxford University Press
File Size: 600 KB
File Format: Pdf
Read Count: 4188724

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Living with Mild Cognitive Impairment by Nicole D. Anderson,Kelly J. Murphy,Angela K. Troyer Book Resume:

One in ten adults over 65 has some form of mild cognitive impairment or MCI--thinking problems that go beyond those associated with normal aging, but that fall short of the serious impairments experienced by people with Alzheimer's Disease and other dementias. This is the first book written specifically for individuals with MCI, for their loved ones, and for the health care professionals who treat them. Written by three clinicians and researchers who have devoted their careers to MCI patients, this book provides up-to-date and reliable information on the nature of this disorder, how it may affect people, and what can be done about it. The authors explain how MCI is diagnosed and treated and they offer advice on how to improve cognitive health through diet and exercise, through social engagement, and through the use of practical, effective memory strategies. Throughout, case studies illustrate the real-life issues facing people living with MCI. The book includes "Questions to Ask Your Doctor," recommended readings and links to relevant websites, and worksheets to guide readers through healthy lifestyle changes.

The Human Side of Reference and Information Services in Academic Libraries

The Human Side of Reference and Information Services in Academic Libraries [Pdf/ePub] eBook ISBN-10: 1780631006
Author: Lesley Farmer
Publisher: Elsevier
File Size: 370 KB
File Format: Pdf
Read Count: 2048829

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The Human Side of Reference and Information Services in Academic Libraries by Lesley Farmer Book Resume:

This book examines the questions: how academic libraries provide value-added reference and information services in the digital age. It provides best practices from a global perspective. The book starts by looking at the information needs and info-seeking behaviours of university students and faculty. Then it examines the use cycle: consumer, instruction, and producer. It examines the resource cycle: collection development, instructor, maintenance. What are the essential elements of reference: orientation, instruction, collaborative planning, products? Focuses on information needs and information-seeking behaviours of academic library stakeholders (faculty, students, community) Focuses on technologies: impact on reference and information services (selection, access, interaction, instruction, administration), focusing on the human issues Emphasizes collaborative aspects of reference/info services (with faculty for program/course instruction, with computer services for digital integration, with other libraries for resource

International Education as Public Policy in Canada

International Education as Public Policy in Canada [Pdf/ePub] eBook ISBN-10: 0228003113
Author: Merli Tamtik,Roopa Desai Trilokekar,Glen A. Jones
Publisher: McGill-Queen\'s Press - MQUP
File Size: 1008 KB
File Format: Pdf
Read Count: 7176019

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International Education as Public Policy in Canada by Merli Tamtik,Roopa Desai Trilokekar,Glen A. Jones Book Resume:

In the early twenty-first century international education emerged as an almost ubiquitous concept within discussions of educational curriculum; the objectives of schools, universities, and colleges; and government policies for K–12 and higher education. Although far from a new phenomenon, many jurisdictions now view international education as a highly competitive global industry. This book provides a comprehensive analysis of international education policy in Canada, tracing the complex history of when, how, and why it emerged as a policy area of strategic importance. Illuminating a uniquely Canadian perspective, influenced by regional interests and federal-provincial tensions, International Education as Public Policy in Canada addresses challenging questions: Why was Canada a latecomer in addressing this policy issue? What is the relationship between international education and Canadian immigration policy? How did international education develop as a major Canadian industry? The resulting essays from leading scholars contribute not only to the growing Canadian literature on international education policy but also to a critical, global conversation. Contemplating where the Canadian story of international education is headed, International Education as Public Policy in Canada calls for a broader debate on ethical practices in internationalization, focusing on inclusion, equity, compassion, and reciprocity.

Dictionary of Media and Communication Studies

Dictionary of Media and Communication Studies [Pdf/ePub] eBook ISBN-10: 1628921498
Author: James Watson,Anne Hill
Publisher: Bloomsbury Publishing USA
File Size: 539 KB
File Format: Pdf
Read Count: 5990666

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Dictionary of Media and Communication Studies by James Watson,Anne Hill Book Resume:

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media organizations, on-line lobbying, global protesting/petitioning, and gender issues relating to social media in general. While new entries explore the profound shifts that have taken place in the world of communication in recent years, the purpose of this new edition is not necessarily to keep abreast of every new media event but to reflect the trends that influence and prompt such events, such as the Leveson Inquiry and Report and phone hacking via mobile phones. Politics seems to be playing out more on Twitter than in The Times. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.

The SAGE Handbook of Media Studies

The SAGE Handbook of Media Studies [Pdf/ePub] eBook ISBN-10: 1452206643
Author: John D. H. Downing,Denis McQuail,Philip Schlesinger,Ellen Wartella
Publisher: SAGE Publications
File Size: 576 KB
File Format: Pdf
Read Count: 6103312

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The SAGE Handbook of Media Studies by John D. H. Downing,Denis McQuail,Philip Schlesinger,Ellen Wartella Book Resume:

The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

Encyclopedia of New Media

Encyclopedia of New Media [Pdf/ePub] eBook ISBN-10: 1452265283
Author: Steve Jones
Publisher: SAGE Publications
File Size: 1572 KB
File Format: Pdf
Read Count: 552745

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Encyclopedia of New Media by Steve Jones Book Resume:

Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today's information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from "Access" to "Netiquette" to "Web-cam" Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader's guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate

Designing Data-Intensive Applications

Designing Data-Intensive Applications [Pdf/ePub] eBook ISBN-10: 1491903104
Author: Martin Kleppmann
Publisher: \"O\'Reilly Media, Inc.\"
File Size: 868 KB
File Format: Pdf
Read Count: 659413

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Designing Data-Intensive Applications by Martin Kleppmann Book Resume:

Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures