Inside Apple

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Inside Apple

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Inside Apple by Adam Lashinsky Book Resume:

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Inside Apple

Inside Apple [Pdf/ePub] eBook

Inside Apple by Adam Lashinsky Book Resume:

Journaliste spécialisé dans les nouvelles technologies, Adam Lashinsky a enquêté pendant de long mois sur Apple et raconte dans cet ouvrage très documenté quelques-uns des secrets les mieux gardés de la firme à la pomme en matière d’innovation, de marketing, de communication, de management et de lobbying. Il revient sur l’histoire de la compagnie et s’attarde sur la personnalité de Steve Jobs et la façon dont celui-ci a façonné l’entreprise. Il offre également de nombreux éclairages sur les pièges qui attendent Apple depuis la disparition de son charismatique fondateur. Nouveau format, nouveau prix et édition actualisée : quel avenir pour Apple ? Records de cotation boursière et lancements de nouveaux produits ne suffisent pas tout à fait à rassurer les fans de la marque, inquiétés par quelques « couacs » (application ratée, nouvel iPhone perfectible...). L’auteur fait le point sur ces derniers développements et sur les premiers mois de gouvernance de Tim Cook, le successeur de Steve Jobs. Il donne son avis sur l’avenir de l’entreprise.

Inside the Apple

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Inside the Apple by Michelle Nevius,James Nevius Book Resume:

How much do you actually know about New York City? Did you know they tried to anchor Zeppelins at the top of the Empire State Building? Or that the high-rent district of Park Avenue was once so dangerous it was called "Death Avenue"? Lively and comprehensive, Inside the Apple brings to life New York's fascinating past. This narrative history of New York City is the first to offer practical walking tour know-how. Fast-paced but thorough, its bite-size chapters each focus on an event, person, or place of historical significance. Rich in anecdotes and illustrations, it whisks readers from colonial New Amsterdam through Manhattan's past, right up to post-9/11 New York. The book also works as a historical walking-tour guide, with 14 self-guided tours, maps, and step-by-step directions. Easy to carry with you as you explore the city, Inside the Apple allows you to visit the site of every story it tells. This energetic, wide-ranging, and often humorous book covers New York's most important historical moments, but is always anchored in the city of today.

Creative Selection

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Creative Selection by Ken Kocienda Book Resume:

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Apple. El legado de Steve Jobs (Inside Apple)

Inside Apple [Pdf/ePub] eBook

Apple. El legado de Steve Jobs (Inside Apple) by Adam Lashinsky Book Resume:

¿Cómo funciona realmente Apple? Descubre cuántos secretos se esconden en una manzana. Toda la magia de Apple a tu alcance. Cuando algún analista de Wall Street ha preguntado a Tim Cook, el CEO de Apple, por el modus operandi de la empresa, su respuesta ha sido siempre la misma: «No quiero que nadie conozca nuestra magia porque no quiero que nadie nos copie». Cook resume con sus palabras una de las grandes paradojas del negocio. Los productos de Apple y su último cofundador Steve Jobs son conocidos en todo el globo y, sin embargo, poco se sabe sobre el funcionamiento interno de Apple. Así ha sido siempre, hasta ahora. Apple. El legado de Steve Jobs es una obra intuitiva y reveladora que nos descubre lo que los ejecutivos de Apple llaman la «piedra filosofal» y que nombra los sistemas, las tácticas y las estrategias de gestión que han dado la posibilidad a Steve Jobs y a la compañía de producir un éxito tras otro -Mac, iPod, iPhone, iPad- y hacer que sus productos sean artículos de culto. Haciendo uso de una prosa periodística documentada y precisa, Adam Lashinsky, uno de los periodistas encargados de cubrir Silicon Valley, introduce a los lectores en las prácticas de Apple y descubre la verdad acerca del funcionamiento de una de las empresas más admiradas de Estados Unidos. ¿Cuántos secretos se esconden en una manzana? La crítica ha dicho: «Adam Lashinsky, uno de los mejores y más diligentes periodistas sobre tecnología, nos presenta un retrato de Apple en la época en la que transita hacia el futuro sin Jobs. Un análisis inteligente que ofrece lecciones no sólo sobre Apple sino sobre liderazgo en negocio creativo en general». Walter Isaacson, autor de Steve Jobs «Con franqueza ningún libro de empresa me ha fascinado como éste desde hace mucho». Bob Sutton, Good Boss, Bad Boss and The No Asshole Rule «No soy un gran lector, así que es extraño que lea un libro de una sentada. Y con éste me ocurrió. No podía dejarlo». John Tokash, cofundador de Kartoffl.ly «Apple podría dar unas cuantas lecciones sobre secretismo a los chinos. En este magnífico libro Adam Lashinsky levanta el velo que mantenía Apple fuera del alcance de todos y nos explica el porqué de su asombroso éxito. Además explora el mañana, incluyendo los retos que afrontan los que heredaron la dirección de Jobs. Lo devoré de una sentada». Ken Auletta, columnista en The New Yorker y autor de Googled: The End of the World As We Know It «Mucho más que el libro de Isaacson, éste es el que estaba esperando leer». John Lilly, socio en Greylock y antiguo CEO en Mozilla «Lectura esencial para cualquier persona interesada en dirección empresarial». Steve Dennings, Forbes.com «Si eres fan de Apple, te recomiendo que dediques un fin de semana a leer este libro porque no podrás dejarlo ya que Lashinsky ha investigado con maestría, ha entrevistado a las personas adecuadas y lo ha escrito de tal manera que eres parte de la acción». Business Insider

The Inside of an Apple

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The Inside of an Apple by Joshua Beckman Book Resume:

Joshua Beckman's poems of emotional curiosity invite the reader to a quiet, familiar space.

The Apple Tree Inside of Me

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The Apple Tree Inside of Me by Eloise Power Book Resume:

Have you ever wondered what would happen if you swallowed an apple seed? Come with me on a rhyming journey to see what happens!

At the Apple's Core

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At the Apple's Core by Denis O'Dell,Bob Neaverson Book Resume:

Denis O'Dell, one of the original Apple Corps directors and producer or associate producer of a number of the Beatles' films - including A Hard Day's Night, Magical Mystery Tour and Let It Be - has at last written the account of his relationship with the Fab Four from when he first met them in 1964 to the group's demise and beyond. A longtime friend, collaborator and business associate, he was on location in Spain with John during the shooting of How I Won the War, hosted the press conference with the Beatles in New York for the launch of Apple, was invited by the group to join them at the Maharishi's meditation academy in India, worked with Ringo on The Magic Christian and witnessed at first hand the band rehearsing, performing and recording. The book offers new insight into the dynamics of the most famous pop group in history, including the prodigiously creative songwriting partnership of Lennon and McCartney, the band's personal and working relationships - in the recording studio, on tour, in Apple's London offices and during filming - their attempts to live relatively normal lives at the height of Beatlemania, as well as their final break-up at the end of the decade. Illustrated with many previously unpublished photographs from Denis O'Dell's personal collection, including pictures taken in India with members of the group, At the Apple's Core is an intimate, revealing, entertaining and often moving examination of the phenomenon that was the Beatles as perceived by a genuine insider. It is essential reading for all true fans and an indispensable addition to any Beatles library.

Apple Doll

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Apple Doll by Kathleen Phillips Poulsen Book Resume:

For ages 4-8. In this delightful story of familial bonding, Gram teaches Sam that the best thing to do with the biggest, reddest apple of the harvest is to carve an apple head with it, just as her Native American grandma had taught her.

Design Like Apple

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Design Like Apple by John Edson Book Resume:

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as ‘Dogfight’)

Inside Apple [Pdf/ePub] eBook

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as ‘Dogfight’) by Fred Vogelstein Book Resume:

The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.

Wireless Home Networking For Dummies

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Wireless Home Networking For Dummies by Danny Briere,Pat Hurley Book Resume:

The perennial bestseller shows you how share your files and Internet connection across a wireless network Fully updated for Windows 7 and Mac OS X Snow Leopard, this new edition of this bestseller returns with all the latest in wireless standards and security. This fun and friendly guide shows you how to integrate your iPhone, iPod touch, smartphone, or gaming system into your home network. Veteran authors escort you through the various financial and logisitical considerations that you need to take into account before building a wireless network at home. Covers the basics of planning, installing, and using wireless LANs Reviews essential information on the latest security issues Delivers valuable tips on how to stay current with fast-moving technology Discusses how to share resources such as printers, scanners, an Internet connection, files, and more with multiple computers on one network Wireless Home Networking For Dummies, 4th Edition skips the technical jargon and gets you connected with need-to-know information on building a wireless home network.

Founders at Work

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Founders at Work by Jessica Livingston Book Resume:

Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

A Dictionary of Marketing

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A Dictionary of Marketing by Charles Doyle Book Resume:

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Inside Steve's Brain

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Inside Steve's Brain by Leander Kahney Book Resume:

Steve Jobs was an American visionary who immeasurably altered the way the world uses technology. From the Apple II to minimalist iMacs and from the foundation of Pixar to the invention of the iPad, Jobs' products and ideas confounded expectations perpetually redefined markets to make Apple the most successful technology company on the planet. Inside Steve's Brain is a unique and revealing look at one of the greatest entrepreneurs of the internet age. Part biography, part leadership manual, Kahney's book is a rich and insightful examination of a man who was at once a business poineer, and a cultural icon.

Steve Jobs: The Man Who Thought Different

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Steve Jobs: The Man Who Thought Different by Karen Blumenthal Book Resume:

A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to follow your heart and intuition." —Steve Jobs From the start, his path was never predictable. Steve Jobs was given up for adoption at birth, dropped out of college after one semester, and at the age of twenty, created Apple in his parents' garage with his friend Steve Wozniack. Then came the core and hallmark of his genius—his exacting moderation for perfection, his counterculture life approach, and his level of taste and style that pushed all boundaries. A devoted husband, father, and Buddhist, he battled cancer for over a decade, became the ultimate CEO, and made the world want every product he touched, from the Macintosh to the iPhone, from iTunes and the iPod to the Macbook. Critically acclaimed author Karen Blumenthal takes us to the core of this complicated and legendary man while simultaneously exploring the evolution of computers. Framed by Jobs' inspirational Stanford commencement speech and illustrated throughout with black and white photos, this is the story of the man who changed our world. Read more thrilling nonfiction by Karen Blumenthal: Hillary Rodham Clinton: A Woman Living History (A YALSA Excellence in Nonfiction Award Finalist) Bootleg: Murder, Moonshine, and the Lawless Years of Prohibition Tommy: The Gun That Changed America Praise for Steve Jobs: The Man Who Thought Different: A Biography: “This is a smart book about a smart subject by a smart writer.” —Booklist, starred review “Students who know Steve Jobs only through Apple's iTunes, iPhones, and iPads will have their eyes opened by this accessible and well-written biography.” —VOYA “An engaging and intimate portrait. Few biographies for young readers feel as relevant and current as this one does.” —The Horn Book Magazine “A perceptive, well-wrought picture of an iconic figure.” —Kirkus Reviews “Blumenthal crafts an insightful, balanced portrait.” —Publishers Weekly

Summary: Steve Jobs

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Summary: Steve Jobs by BusinessNews Publishing Book Resume:

The must-read summary of Walter Isaacson's book “Steve Jobs”. This complete summary of "Steve Jobs" by Walter Isaacson, a renowned American journalist and writer, presents the author's account of Steve Jobs's career, which is a tale filled with lessons about innovation, character, leadership and being true to one’s own values. Added-value of this summary: • Save time • Understand Steve Jobs's life, career and motivations • Expand your knowledge of an important figure in American and global society To learn more, read "Steve Jobs" and discover the story of one of the world's most prominent and influential businessmen.

Apple II

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Apple II by A. F. Kuckes,B. G. Thompson Book Resume:

Download or read Apple II book by clicking button below to visit the book download website. There are multiple format available for you to choose (Pdf, ePub, Doc).

From Atoms to Galaxies

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From Atoms to Galaxies by Sadri Hassani Book Resume:

College students in the United States are becoming increasingly incapable of differentiating between proven facts delivered by scientific inquiry and the speculations of pseudoscience. In an effort to help stem this disturbing trend, From Atoms to Galaxies: A Conceptual Physics Approach to Scientific Awareness teaches heightened scientific acuity as it educates students about the physical world and gives them answers to questions large and small. Written by Sadri Hassani, the author of several mathematical physics textbooks, this work covers the essentials of modern physics, in a way that is as thorough as it is compelling and accessible. Some of you might want to know ... . . . How did Galileo come to think about the first law of motion? . . . Did Newton actually discover gravity by way of an apple and an accident? Or maybe you have mulled over... . . . Is it possible for Santa Claus to deliver all his toys? . . . Is it possible to prove that Elvis does not visit Graceland every midnight? Or perhaps you’ve even wondered ... . . . If ancient Taoism really parallels modern physics? . . . If psychoanalysis can actually be called a science? . . . How it is that some philosophies of science may imply that a 650-year-old woman can give birth to a child? No Advanced Mathematics Required A primary textbook for undergraduate students not majoring in physics, From Atoms to Galaxies examines physical laws and their consequences from a conceptual perspective that requires no advanced mathematics. It explains quantum physics, relativity, nuclear and particle physics, gauge theory, quantum field theory, quarks and leptons, and cosmology. Encouraging students to subscribe to proven causation rather than dramatic speculation, the book: Defines the often obscured difference between science and technology, discussing how this confusion taints both common culture and academic rigor Explores the various philosophies of science, demonstrating how errors in our understanding of scientific principles can adversely impact scientific awareness Exposes how pseudoscience and New Age mysticism advance unproven conjectures as dangerous alternatives to proven science Based on courses taught by the author for over 15 years, this textbook has been developed to raise the scientific awareness of the untrained reader who lacks a technical or mathematical background. To accomplish this, the book lays the foundation of the laws that govern our universe in a nontechnical way, emphasizing topics that excite the mind, namely those taken from modern physics, and exposing the abuses made of them by the New Age gurus and other mystagogues. It outlines the methods developed by physicists for the scientific investigation of nature, and contrasts them with those developed by the outsiders who claim to be the owners of scientific methodology. Each chapter includes essays, which use the material developed in that chapter to debunk misconceptions, clarify the nature of science, and explore the history of physics as it relates to the development of ideas. Noting the damage incurred by confusing science and technology, the book strives to help the reader to emphatically demarcate the two, while clearly demonstrating that science is the only element capable of advancing technology.