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Google's PageRank and Beyond

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Google's PageRank and Beyond by Amy N. Langville,Carl D. Meyer Book Resume:

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review

Google's Adsense

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Google's Adsense by RD king Book Resume:

People need that extra income nowadays. Today's mode of living is getting faster and harder by the second; and a lot of individuals are finding it hard to look for that extra income source. Google AdSense can be your answer, and learning and understanding how it works, it can become the much needed source of extra cash for you. Discover the most vital things you have to know to earn that extra income. Introducing Google’s Adsense – Maximizing Your Profits From Adsense. This step-by-step report will guide you from how to become a newbie all the way to earning that desired extra income. The report reveals the crucial aspects you have to know, both in the application and business side of things. On an overview, this report will teach you: How Does Google AdSense Work How AdSense Can Help You Earn Extra Cash Contextual targeting Placement targeting Interest–based advertising Wide variety of ad formats Flexible ad controls How Google represents your inventory Powerful reporting tools Performance reports Google Analytics reports Additional monetization solutions Illegitimate Websites Confusing Advertising Tunnels Tips for AdSense Success

Google’s AI Future and What It Means For SEO’S

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Google’s AI Future and What It Means For SEO’S by Goncalo Paxe Jorge Miguel Book Resume:

Every technologist, futurist, or thinker that you can think of agrees: AI is going to be HUGE in the future. People like Elon Musk warned that AI will bring about the downfall of man. Others point to the ways in which AI is going to revolutionize art, medicine, and science for the betterment of all mankind. Whichever side of the argument they land on, they all agree that AI is going to be a BIG deal.

Getting Inside Google's Head Book

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Getting Inside Google's Head Book by Alastair R Agutter Book Resume:

Getting Inside Google's Head Book In my professional business life as a Computer Scientist, I was fortunate to be at the beginning of the World Wide Web's commercial story and journey. I fondly recall Google launching via their University Servers. So this book is from an old hand teaching structure and the fundamental elements required to be successful. It is every web site owners dream to have millions of visitors and customers! So how do you achieve this goal and know from the very outset you are on the right track and getting the correct advice! We all know today that we are all caught up in a very competitive global community. Yet at the same time we can see great success stories around us from many online endeavours and none more so than Google, as the World's Market Leader in Advertising. Many dream of great success online and often wish if only they could share in the Google phenomena of the countless $$$$$ billions made. So I ask you, have you ever really thought of how you can share in that Google Magic! This book has been written for every web site owner. It is not some in-depth 'Geeks Guide' to the World of Technology and coding. The book has been written covering the key elements of how you structure your web site and web pages, so your creation is optimized to function fast and efficiently on Search Engines (google, bing, ask, yahoo) and user browser (chrome, fire fox, explorer, opera, safari) rendering engines. By following the fundamental key golden rules in this book, you will find your web site traffic and customer sales growing, as your web site will soon become a friend to both Search and Browser rendering engines. Quotation: "Natural Law and Quantum Mechanics teaches us about the Universal Laws of creation and at the very heart of this miracle for all life is "refinement of design and efficiency"'. So I often ask myself, why is it that the human race often tries to over complicate, when the ultimate goal is always to seek simplistic perfection." ~ Alastair R Agutter Based on detailed research, helping to improve performance of over 94% of all web sites world-wide. By following some key golden rules and simple jargon free steps in this book, webmasters will see far higher search engine ranking results on Google, Yahoo and Bing etc. Your web site will render 3 to 4 times faster for your new visitors. You will see a significant and noticeable increase of web users and customers to your web site, by as much as 45 to 60%, if not higher. Finally, remember Google's success began and continues today from the creation of a simple (natural law) search engine design!

Business Plan and Analysis of Nest (Google's Smart Home Company)

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Business Plan and Analysis of Nest (Google's Smart Home Company) by Maximilian Ott,Sascha Hagedorn Book Resume:

Examination Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, , language: English, abstract: An analysis of NestLabs Inc., Google's Smart Home company, and their current business situation is conducted. Internal and external influences are considered. A SWOT Analysis is done and leads in the end to a strategy proposal which NEST should follow in order to improve business in the future.

A Critical Analysis of Google's Behavior Towards Its Users in Relation to the EU Data Protection Act and the US Safe Harbour Act

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A Critical Analysis of Google's Behavior Towards Its Users in Relation to the EU Data Protection Act and the US Safe Harbour Act by Sven Elmers Book Resume:

Bachelor Thesis from the year 2009 in the subject Computer Science - IT-Security, grade: 2,1, New College Durham, language: English, abstract: The researcher chose the title "A critical analysis of Google's behaviour towards its users in relation to the European Data Protection Act and the United States Safe Harbor Act" because Google is under the criticism of experts, institutions as well as governments of infringing several data protection acts. The purpose of the project is to analyse to what extent Google is infringing the European Data Protection Act of 12 July, 2002 and/or the United States Safe Harbor Act of July, 2000 (as well as any other EU and US laws that apply) and to analyse to what extent Google users are aware of the criticisms surrounding Google.

Google's Main Brands in a GE Matrix

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Google's Main Brands in a GE Matrix by Max Adler Book Resume:

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9, University of Lincoln (Business and Law), course: International Marketing Strategies, language: English, abstract: According to the list FT Global 500 from the Financial Times, Google is worldwide on position 39 from the companies listed in the stock exchange (Financial Times, 2009). Google was founded in 1998 by the software engineers Larry Page and Sergei Brin. Nowadays, only 12 years later, it has grown to one of the greatest international companies which has a huge influence on the daily life in industrial nations. Furthermore with 66 billion US-Dollars Google is the most valuable brand in the world. They started with a search engine which has pushed the former competition like AltaVista out of business. Google Inc. had in 2008 a turnover of almost 22 billion US-Dollars and it is still growing (Google, 2010). At the beginning they had a positive press but nowadays there are more and more critical voices because of their high market share in the search engine sector of almost 90%. Critics say that Google has too much influence and it is possible that they manipulate data. Google has many current projects where people fear a lack of their own data protection (The Register, 2009; BBC, 2007a). But Google does not have such a success because of a disregard of data protection, they are just more innovative than the competition. They reinvest the benefit they make in innovation and design new products or integrate other innovative companies in their own portfolio. Most of their projects are projects which the world has never seen before (Chaffey et al., 2009, p.3). This piece of work organizes Google's major brands in a GE-Matrix in order to identify the strengths and weaknesses of them. Furthermore the products are evaluated to prognosticate their future in this company. Finally there is a short outline about the se

Google

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Google by Virginia A. Scott Book Resume:

Presents a history of the Internet company, discussing the lives of its founders, its development of a superior seach engine, and the innovative way it has used ads, mapping, geographical imagery, and digital books to achieve its success.

Search Engines, Link Analysis, and User's Web Behavior

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Search Engines, Link Analysis, and User's Web Behavior by George Meghabghab,Abraham Kandel Book Resume:

This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.

The Google Model

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The Google Model by Annika Steiber Book Resume:

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Goomics

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Goomics by Manu Cornet Book Resume:

"Google is very often in the spotlight, and while its products are widely used, its internal corporate culture is still fairly obscure to most. The purpose of this book is to restore some of the original humour and playfulness of what I believe to be the Google spirit and to contribute to demystifying the company. It tries to show that Googlers are capable of not taking themselves too seriously, of making mistakes and trying their best to fix them, of voicing their opinion of the company's position, positive or negative, and sometimes of just being a little silly."--Goomics.com.

Planning for Big Data

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Planning for Big Data by Edd Wilder-James Book Resume:

In an age where everything is measurable, understanding big data is an essential. From creating new data-driven products through to increasing operational efficiency, big data has the potential to make your organization both more competitive and more innovative. As this emerging field transitions from the bleeding edge to enterprise infrastructure, it's vital to understand not only the technologies involved, but the organizational and cultural demands of being data-driven. Written by O'Reilly Radar's experts on big data, this anthology describes: The broad industry changes heralded by the big data era What big data is, what it means to your business, and how to start solving data problems The software that makes up the Hadoop big data stack, and the major enterprise vendors' Hadoop solutions The landscape of NoSQL databases and their relative merits How visualization plays an important part in data work

The Future of Management

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The Future of Management by Gary Hamel,Bill Breen Book Resume:

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century—centered on control and efficiency—no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management. Hamel explains how to turn your company into a serial management innovator, revealing: The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change. The toxic effects of traditional management beliefs. The unconventional management practices generating breakthrough results in “modern management pioneers.” The radical principles that will need to become part of every company’s “management DNA.” The steps your company can take now to build your “management advantage.” Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.

The Stock Market Philosopher

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The Stock Market Philosopher by Gennady Favel Book Resume:

In a message that is as timely as it is important, discover how this Wall Street pro's evolving, out-of-the-box trading philosophy and strategies -- including his thoughts on fundamental vs. technical analysis, modern portfolio theory and the random walk school of analysis -- have kept him on the right side of the market. This small-format title is easily digestible and is written in an engaging voice, including beginning-chapter quotes ranging from Benjamin Franklin to John D. Turner to Guns N Roses and more.

Robert Feinblatt, Jeffrey Yokuty, Trivium Capital Management LLC, Sunil Bhalla, and Shammara Hussain: Securities and Exchange Commission Litigation Complaint

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Robert Feinblatt, Jeffrey Yokuty, Trivium Capital Management LLC, Sunil Bhalla, and Shammara Hussain: Securities and Exchange Commission Litigation Complaint by N.A Book Resume:

Download or read Robert Feinblatt, Jeffrey Yokuty, Trivium Capital Management LLC, Sunil Bhalla, and Shammara Hussain: Securities and Exchange Commission Litigation Complaint book by clicking button below to visit the book download website. There are multiple format available for you to choose (Pdf, ePub, Doc).

Case Studies in Organizational Communication

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Case Studies in Organizational Communication by Steve May Book Resume:

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Contemporary Research in E-Branding

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Contemporary Research in E-Branding by Bandyopadhyay, Subir Book Resume:

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

A Simpler Guide to Gmail

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A Simpler Guide to Gmail by Ceri Clark Book Resume:

Looking for a simpler guide to Gmail? This book covers the basics of Gmail for the uninitiated as well as some advanced tips for the more experienced. This second edition of A Simpler Guide to Gmail is a fully revised, illustrated, straightforward and no-nonsense approach to a how-to guide for setting up your Gmail account. With twice the information of the first edition there are step-by-step guides to opening the account and sending email, to the more advanced features including Chat and Labs. Also now includes an introduction to Google+!

Programming Google App Engine

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Programming Google App Engine by Dan Sanderson Book Resume:

As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services. You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source. Discover the differences between traditional web development and development with App Engine Learn the details of App Engine's Python and Java runtime environments Understand how App Engine handles web requests and executes application code Learn how to use App Engine's scalable datastore, including queries and indexes, transactions, and data modeling Use task queues to parallelize and distribute work across the infrastructure Deploy and manage applications with ease