Crossing The Chasm

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Crossing the Chasm

Crossing the Chasm [Pdf/ePub] eBook ISBN-10: 0061795860
Author:
Publisher: Harper Collins
File Size: 351 KB
File Format: Pdf
Read Count: 3437327

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Crossing the Chasm by Book Resume:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Crossing the Chasm, 3rd Edition

Crossing the Chasm, 3rd Edition [Pdf/ePub] eBook ISBN-10: 0062293001
Author: Geoffrey A. Moore
Publisher: Harper Collins
File Size: 806 KB
File Format: Pdf
Read Count: 9443402

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Crossing the Chasm, 3rd Edition by Geoffrey A. Moore Book Resume:

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

The Chasm Companion

The Chasm Companion [Pdf/ePub] eBook ISBN-10: 0061844551
Author: Paul Wiefels
Publisher: Harper Collins
File Size: 1394 KB
File Format: Pdf
Read Count: 2202710

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The Chasm Companion by Paul Wiefels Book Resume:

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Crossing the Quality Chasm

Crossing the Quality Chasm [Pdf/ePub] eBook ISBN-10: 9780309132961
Author: Institute of Medicine,Committee on Quality of Health Care in America
Publisher: National Academies Press
File Size: 1081 KB
File Format: Pdf
Read Count: 5361918

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Crossing the Quality Chasm by Institute of Medicine,Committee on Quality of Health Care in America Book Resume:

Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: A set of performance expectations for the 21st century health care system. A set of 10 new rules to guide patient-clinician relationships. A suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality. Key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, Crossing the Quality Chasm also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.

Lean B2B

Lean B2B [Pdf/ePub] eBook ISBN-10: 1495296601
Author: Étienne Garbugli
Publisher: Étienne Garbugli
File Size: 1949 KB
File Format: Pdf
Read Count: 8687237

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Lean B2B by Étienne Garbugli Book Resume:

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise. Packed with more than 20 case studies and used by thousands around the world, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck. The book helps: • Assess the market potential of opportunities to find the right opportunity for your team • Find early adopters, quickly establish credibility and convince business stakeholders to work with you • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision • Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation « The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze ⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐ « Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B « Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies « Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur « The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer

The Lean Product Playbook

The Lean Product Playbook [Pdf/ePub] eBook ISBN-10: 1118961021
Author: Dan Olsen
Publisher: John Wiley & Sons
File Size: 801 KB
File Format: Pdf
Read Count: 286045

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The Lean Product Playbook by Dan Olsen Book Resume:

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Escape Velocity

Escape Velocity [Pdf/ePub] eBook ISBN-10: 006204091X
Author: Geoffrey A. Moore
Publisher: Harper Collins
File Size: 551 KB
File Format: Pdf
Read Count: 520215

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Escape Velocity by Geoffrey A. Moore Book Resume:

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

Crossing the Global Quality Chasm

Crossing the Global Quality Chasm [Pdf/ePub] eBook ISBN-10: 0309477921
Author: National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Care Services,Board on Global Health,Committee on Improving the Quality of Health Care Globally
Publisher: National Academies Press
File Size: 345 KB
File Format: Pdf
Read Count: 8277669

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Crossing the Global Quality Chasm by National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Care Services,Board on Global Health,Committee on Improving the Quality of Health Care Globally Book Resume:

In 2015, building on the advances of the Millennium Development Goals, the United Nations adopted Sustainable Development Goals that include an explicit commitment to achieve universal health coverage by 2030. However, enormous gaps remain between what is achievable in human health and where global health stands today, and progress has been both incomplete and unevenly distributed. In order to meet this goal, a deliberate and comprehensive effort is needed to improve the quality of health care services globally. Crossing the Global Quality Chasm: Improving Health Care Worldwide focuses on one particular shortfall in health care affecting global populations: defects in the quality of care. This study reviews the available evidence on the quality of care worldwide and makes recommendations to improve health care quality globally while expanding access to preventive and therapeutic services, with a focus in low-resource areas. Crossing the Global Quality Chasm emphasizes the organization and delivery of safe and effective care at the patient/provider interface. This study explores issues of access to services and commodities, effectiveness, safety, efficiency, and equity. Focusing on front line service delivery that can directly impact health outcomes for individuals and populations, this book will be an essential guide for key stakeholders, governments, donors, health systems, and others involved in health care.

Chasm

Chasm [Pdf/ePub] eBook ISBN-10: 1630470635
Author: Larry W. Poland
Publisher: Morgan James Publishing
File Size: 923 KB
File Format: Pdf
Read Count: 2659731

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Chasm by Larry W. Poland Book Resume:

Dr. Larry Poland’s book, Chasm: Crossing the Divide Between Hollywood and People of Faith, explores the century-old warfare between the world of entertainment and mainstream Americans, those “flyovers” between Hollywood and New York. It is filled with fascinating first-person stories exposing the conflicts over excess, entitlement, morality, God, faith, and intrinsic value. Dr. Poland’s three decades in Hollywood as a consultant on the faith community informs his analysis. Stunning stories from inside the industry are told with insight and good humor. Biting criticisms of those on both sides of the divide end with a call to build trust and goodwill.

Dealing with Darwin

Dealing with Darwin [Pdf/ePub] eBook ISBN-10: 1101218398
Author: Geoffrey A. Moore, Ph.D.
Publisher: Penguin
File Size: 1196 KB
File Format: Pdf
Read Count: 6438153

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Dealing with Darwin by Geoffrey A. Moore, Ph.D. Book Resume:

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.

Traversing the Traction Gap

Traversing the Traction Gap [Pdf/ePub] eBook ISBN-10: 1635765749
Author: Bruce Cleveland,Wildcat Venture Partners
Publisher: Radius Book Group
File Size: 1002 KB
File Format: Pdf
Read Count: 2243359

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Traversing the Traction Gap by Bruce Cleveland,Wildcat Venture Partners Book Resume:

Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

The Seventh Sense

The Seventh Sense [Pdf/ePub] eBook ISBN-10: 0316285048
Author: Joshua Cooper Ramo
Publisher: Little, Brown
File Size: 1019 KB
File Format: Pdf
Read Count: 6267617

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The Seventh Sense by Joshua Cooper Ramo Book Resume:

NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER Winner of the getAbstract 17th International Book Award "The Seventh Sense is a concept every businessman, diplomat, or student should aspire to master--a powerful idea, backed by stories and figures that will be impossible to forget." -- Walter Isaacson, author of Steve Jobs and Leonardo da Vinci Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel: the forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks. Not merely the Internet, but also webs of trade, finance, and even DNA. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the losers are not yet seeing--and what the victors of this age already know.

Competing Against Luck

Competing Against Luck [Pdf/ePub] eBook ISBN-10: 0062435639
Author: Clayton M. Christensen,Taddy Hall,Karen Dillon,David S. Duncan
Publisher: HarperCollins
File Size: 1517 KB
File Format: Pdf
Read Count: 7437925

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Competing Against Luck by Clayton M. Christensen,Taddy Hall,Karen Dillon,David S. Duncan Book Resume:

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

The Infinite Staircase

The Infinite Staircase [Pdf/ePub] eBook ISBN-10: 1953295371
Author: Geoffrey A. Moore
Publisher: BenBella Books
File Size: 649 KB
File Format: Pdf
Read Count: 6655186

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The Infinite Staircase by Geoffrey A. Moore Book Resume:

In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives. Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.

Construction Marketing Ideas

Construction Marketing Ideas [Pdf/ePub] eBook ISBN-10: 0981081606
Author: Mark Buckshon
Publisher: Mark Buckshon
File Size: 798 KB
File Format: Pdf
Read Count: 7872706

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Construction Marketing Ideas by Mark Buckshon Book Resume:

Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Marketing High Technology

Marketing High Technology [Pdf/ePub] eBook ISBN-10: 1439107556
Author: William H. Davidow
Publisher: Simon and Schuster
File Size: 1978 KB
File Format: Pdf
Read Count: 5009531

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Marketing High Technology by William H. Davidow Book Resume:

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

All In Startup

All In Startup [Pdf/ePub] eBook ISBN-10: 1118857674
Author: Diana Kander
Publisher: John Wiley & Sons
File Size: 1844 KB
File Format: Pdf
Read Count: 57921

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All In Startup by Diana Kander Book Resume:

If Owen Chase can't find a way to turn his company around in thenext nine days, he'll be forced to shut it down and lay off all ofhis employees. He has incurred substantial debt and his marriage ison shaky ground. Through pure happenstance, Owen finds himself pondering thisproblem while advancing steadily as a contestant at the WorldSeries of Poker. His Las Vegas path quickly introduces him toSamantha, a beautiful and mysterious mentor with a revolutionaryapproach to entrepreneurship. Sam is a fountain of knowledge thatmay save his company, but her sexual advances might prove too muchfor Owen's struggling marriage. All In Startup is more than just a novel about eschewingtemptation and fighting to save a company. It is a lifeline forentrepreneurs who are thinking about launching a new idea or forthose who have already started but can't seem to generate thetraction they were expecting. Entrepreneurs who achieve success in the new economy do so using anew "scientific method" of innovation. All In Startupdemonstrates why four counterintuitive principles separatesuccessful entrepreneurs from the wanna-preneurs who bounce fromidea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "allin" in on an idea: to quit your job, talk your spouse into lettingyou drain the savings account, and follow your dream. All InStartup will prepare you for that "all in" moment and makesure that you push your chips into the middle only when the oddsare in your favor. This book holds the keys to significantlyde-risking your idea so that your success appears almostlucky. Join Owen and Sam for this one-of-a-kind journey that will set youon the right path for when it's your turn to put everything on theline.

PEAK

PEAK [Pdf/ePub] eBook ISBN-10: 1119434939
Author: Chip Conley
Publisher: John Wiley & Sons
File Size: 325 KB
File Format: Pdf
Read Count: 4223677

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PEAK by Chip Conley Book Resume:

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.

The Art of Stopping Time

The Art of Stopping Time [Pdf/ePub] eBook ISBN-10: 162336910X
Author: Pedram Shojai
Publisher: Rodale Books
File Size: 1621 KB
File Format: Pdf
Read Count: 5565801

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The Art of Stopping Time by Pedram Shojai Book Resume:

Easy-to-follow mindfulness exercises you can do every day to fundamentally transform your relationship with time. We’re all struggling to find time in our lives, but somehow there’s never enough to go around. We’re too tired to think, too wired to focus, less efficient than we want to be, and guilty about not getting enough time with our loved ones. We all know that we feel starved for time, but what are we actually doing about it? Precious little. In The Art of Stopping Time, New York Times bestselling author Pedram Shojai guides us towards success with what he calls Time Prosperity—having the time to accomplish what you want in life without feeling compressed, stressed, overburdened, or hurried. So how do we achieve this Time Prosperity? We learn to Stop Time. To do that, Shojai walks us though a 100-day Gong, which is based on the Chinese practice of designating an amount of time each day to perform a specific task. The ritual helps you become mindful, train your mind, instill new habits, and fundamentally transform your relationship with time. We can find moments of mental awareness while in the shower, eating a snack, listening to podcasts, and even while binge-watching our favorite TV shows. He shares how to use Gongs to reprogram your habits, reduce stress, increase energy, exercise the ancient practice of mindfulness, and become a master of your time. Whether you do one per day, a bunch at a time, or read the whole book in one sitting, practicing the Gongs is a dedicated act of self-love that snaps us out of our daily trance and brings the light of awareness to our consciousness. The more we practice, the more we wake up, and the better off we are.

Smarketing

Smarketing [Pdf/ePub] eBook ISBN-10: 0749483598
Author: Tim Hughes,Adam Gray,Hugo Whicher
Publisher: Kogan Page Publishers
File Size: 1773 KB
File Format: Pdf
Read Count: 398127

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Smarketing by Tim Hughes,Adam Gray,Hugo Whicher Book Resume:

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

The Titanic Effect

The Titanic Effect [Pdf/ePub] eBook ISBN-10: 1642792152
Author: Todd Saxton,M. Kim Saxton,Michael Cloran
Publisher: Morgan James Publishing
File Size: 349 KB
File Format: Pdf
Read Count: 5408346

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The Titanic Effect by Todd Saxton,M. Kim Saxton,Michael Cloran Book Resume:

“I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure.” Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium. What makes a startup successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. Along the way, they share small business startup success stories gleaned from the How Built This Podcast and their firsthand experiences. These stories of startup success are contrasted with stories of startup failure from startup graveyards and most notably, the Titanic. Like many of today’s startups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent startup success today. Get a startup game plan! This startup book uses the Titanic and a sailing metaphor to provide a startup roadmap template. It shows what makes startups successfully navigate through challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean. It offers a startup guide to customer success in working through the Marketing Ocean. It even highlights what startups need to invest in to get through the Technical and Strategy Oceans. Its Iceberg Index gives entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template. It also helps investors assess what startups to invest in. Many entrepreneurs assume that the Titanic was sunk by a single iceberg. The Titanic Effect shows, that like many startups, it’s not a single misstep but a series of mistakes that keep a startup from being successful. This combination of missteps is called the Titanic Effect. Who can benefit from this startup roadmap? Entrepreneurs in the early stages of building a startup. They will learn what makes a startup successful. They will develop a to-do list of decisions to make and actions to take. Small business owners will also identify key next steps to building their startup game plan. Investors can identify what to avoid in startup investments and what startups to invest in. Students will learn how to evaluate the success potential of a startup and will read small business and startup success stories. These three co-authors have witnessed firsthand what leads to startup success. They have made it their mission to help entrepreneurs, startup founders and startup investors succeed. Drs. Todd and M. Kim Saxton bring more than two decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing. Serial tech entrepreneur, Michael Cloran, adds his two decades’ of experiences in launching his own startups as well as building software products for other startups. In addition, the co-authors serve on various boards of entrepreneurial ventures and startup advisory associations. They have shared their expertise from the stage to dozens of audiences, including students, entrepreneurship and professional development associations, academic societies, and global companies like Roche Diagnostics and Pfizer Pharmaceuticals.

A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing [Pdf/ePub] eBook ISBN-10: 139860089X
Author: Bev Burgess,Dave Munn
Publisher: Kogan Page Publishers
File Size: 604 KB
File Format: Pdf
Read Count: 1854524

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A Practitioner's Guide to Account-Based Marketing by Bev Burgess,Dave Munn Book Resume:

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Microsoft, Accenture, O2 and Fujitsu, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.

Unsafe Thinking

Unsafe Thinking [Pdf/ePub] eBook ISBN-10: 0738220159
Author: Jonah Sachs
Publisher: Da Capo Lifelong Books
File Size: 1884 KB
File Format: Pdf
Read Count: 4369652

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Unsafe Thinking by Jonah Sachs Book Resume:

A Financial Times Book of the Month: "An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose." --Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg "Unsafe Thinking delivers an array of fresh insights on creativity, motivation, and staying in 'flow.' Packed with powerful case studies, it will propel you out of your rut and onto a path of better, sharper thinking." -- Daniel H. Pink, author of When and To Sell Is Human How can you challenge and change yourself when you need it most? We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. Through stories of trailblazers in business, health, education and activism, and leveraging decades of research into creativity and performance, Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone. He introduces troublemakers willing to challenge corporate culture like the executive who convinced CVS to drop its multibillion-dollar tobacco business. She now leads the pharmacy giant. Readers will get firsthand accounts of breaking from the status quo from a Nobel prize winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes from one of the biggest flops in internet history and a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd. Unsafe Thinking is full of counter-intuitive insights that will challenge you to rethink how you work. You'll learn: Why your area of deep expertise is often where you'll find your biggest blind spots Why anxiety can be fuel for creativity When to trust intuition and when to challenge it How collaborating only with those that share your values stunts your creativity How to build an organization that embraces intelligent risk. An inspiring and accessible read, Unsafe Thinking has the power to change both the way you approach your work and your life.

One Billion Americans

One Billion Americans [Pdf/ePub] eBook ISBN-10: 059319022X
Author: Matthew Yglesias
Publisher: Penguin
File Size: 1566 KB
File Format: Pdf
Read Count: 1424397

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One Billion Americans by Matthew Yglesias Book Resume:

NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

The Only Sales Guide You'll Ever Need

The Only Sales Guide You'll Ever Need [Pdf/ePub] eBook ISBN-10: 073521168X
Author: Anthony Iannarino
Publisher: Penguin
File Size: 888 KB
File Format: Pdf
Read Count: 435055

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The Only Sales Guide You'll Ever Need by Anthony Iannarino Book Resume:

The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

Handbook of Innovation Indicators and Measurement

Handbook of Innovation Indicators and Measurement [Pdf/ePub] eBook ISBN-10: 0857933655
Author: Fred Gault
Publisher: Edward Elgar Publishing
File Size: 1025 KB
File Format: Pdf
Read Count: 1494154

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Handbook of Innovation Indicators and Measurement by Fred Gault Book Resume:

'A great book to understand and foster innovation at all levels: a truly innovative piece of work.' Enrico Giovannini, Minister of Labour and Social Policies, Italy 'This book brings together original contributions from world leading experts on innovation indicators and is unique in several respects. First, the focus is upon innovation in terms of commercialized products and processes and not on secondary indicators of research or patenting. Second, it combines academic perspectives with user perspectives from industry and international organizations. Third, it strikes a good balance between old and new indicators, opening up new dimensions of innovation for measuring. It is a book worth reading for scholars studying innovation, for policy makers and, not least, for innovation managers in the private sector.' Bengt-Åke Lundvall, Aalborg University, Denmark and Sciences-Po, Paris, France This Handbook comprehensively examines indicators and statistical measurement related to innovation (as defined in the OECD/Eurostat Oslo Manual). It deals with the development and the use of innovation indicators to support decision-making and is written by authors who are practitioners, who know what works and what does not, in order to improve the development of indicators to satisfy future policy needs. This unique volume presents: the historical and geographical context for innovation indicators and measurement practical examples of how measurement is actually undertaken new areas of innovation indicators and measurement, including consumer innovation, public sector innovation and social innovation. This informative Handbook will appeal to policy makers in government departments, statistical offices and research institutes and international organizations such as the EU, OECD and the UN, as well as university departments of economics, sociology, law, science and technology, and public policy.

Product Strategy for High Technology Companies

Product Strategy for High Technology Companies [Pdf/ePub] eBook ISBN-10: 0071610340
Author: Michael McGrath
Publisher: McGraw Hill Professional
File Size: 1693 KB
File Format: Pdf
Read Count: 3328756

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Product Strategy for High Technology Companies by Michael McGrath Book Resume:

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Start at the End

Start at the End [Pdf/ePub] eBook ISBN-10: 0525534431
Author: Matt Wallaert
Publisher: Penguin
File Size: 1466 KB
File Format: Pdf
Read Count: 2319689

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Start at the End by Matt Wallaert Book Resume:

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.

Make It, Don't Fake It

Make It, Don't Fake It [Pdf/ePub] eBook ISBN-10: 1523091517
Author: Sabrina Horn
Publisher: Berrett-Koehler Publishers
File Size: 1934 KB
File Format: Pdf
Read Count: 9114652

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Make It, Don't Fake It by Sabrina Horn Book Resume:

Faking it till you make it doesn't work—at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success. Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. This book revisits the core of leadership, defines authentic, reality-based business integrity, and shows readers how to attain and maintain it. Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives, award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions. She delivers real, workable strategies and best practices with firsthand accounts of painful lessons. Horn's fake-free advice will empower leaders to disarm fear and organize risk, manage setbacks, plan for the unexpected, and create a company culture designed for long-term, sustainable growth.

The Discipline of Market Leaders

The Discipline of Market Leaders [Pdf/ePub] eBook ISBN-10: 0465003974
Author: Michael Treacy,Fred Wiersema
Publisher: Basic Books
File Size: 1114 KB
File Format: Pdf
Read Count: 1556796

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The Discipline of Market Leaders by Michael Treacy,Fred Wiersema Book Resume:

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Cracking Complexity

Cracking Complexity [Pdf/ePub] eBook ISBN-10: 1473685664
Author: David Komlos,David Benjamin
Publisher: Nicholas Brealey
File Size: 1421 KB
File Format: Pdf
Read Count: 1025054

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Cracking Complexity by David Komlos,David Benjamin Book Resume:

For the first time, David Benjamin and David Komlos of Syntegrity share their cutting-edge, highly engaging step-by-step formula for cracking incredibly knotty and important challenges in mere days, while mobilizing those who must execute. Foreword by Marshall Goldsmith, #1 NY Times bestselling author, Thinkers50 - #1 Executive Coach and the only two-time #1 Leadership Thinker in the World Complexity has met its match! Today, organizations are grappling with ambiguity, volatility and paradox surrounding the challenges they face. This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one at a time over months, sometimes even years, and nearly always in a linear fashion. It's like setting a pot of water on "low" and waiting for it to boil. To solve the seemingly intractable challenges that leaders bang their heads against for months - to get the metaphorical water to boil - you must generate a high amount of heat very quickly. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization's toughest challenges in mere days.

Giants of Enterprise

Giants of Enterprise [Pdf/ePub] eBook ISBN-10: 9780061744204
Author: Richard S. Tedlow
Publisher: Harper Collins
File Size: 1389 KB
File Format: Pdf
Read Count: 5111199

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Giants of Enterprise by Richard S. Tedlow Book Resume:

Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.

Semantic Methods for Knowledge Management and Communication

Semantic Methods for Knowledge Management and Communication [Pdf/ePub] eBook ISBN-10: 3642234186
Author: Radosław Katarzyniak Katarzyniak,Tzu-Fu Chiu,Chao-Fu Hong,Ngoc-Thanh Nguyen
Publisher: Springer
File Size: 1888 KB
File Format: Pdf
Read Count: 8746841

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Semantic Methods for Knowledge Management and Communication by Radosław Katarzyniak Katarzyniak,Tzu-Fu Chiu,Chao-Fu Hong,Ngoc-Thanh Nguyen Book Resume:

The book consists of 31 chapters in which the authors deal with multiple aspects of modeling, utilization and implementation of semantic methods for knowledge management and communication in the context of human centered computing. It is assumed that the modern human centered computing requires the intensive application of these methods as well as effective integration with multiple techniques of computational collective intelligence. The book is organized in four parts devoted to the presentation of utilization of knowledge processing in agent and multiagent systems, application of computational collective intelligence to knowledge management, models for collectives of intelligent agents, and models and environments tailored directly to human-centered computing. All chapters in the book discuss theoretical and practical issues related to various models and aspects of computational techniques for semantic methods, which are currently studied and developed in many academic and industry centers over the world. The editors hope that the book can be useful for graduate and PhD students of computer science, as well as for mature academics, researchers and practitioners interested in developing of modern methods for representation, processing and distribution of knowledge in the context of human centered computing and by means of computer based information systems. It is the hope of the editors that readers of this volume can find in all chosen chapters many inspiring ideas and influential practical examples, as well as use them in their current and future work.

Bringing Schools into the 21st Century

Bringing Schools into the 21st Century [Pdf/ePub] eBook ISBN-10: 940070268X
Author: Guofang Wan,Dianne M. Gut
Publisher: Springer Science & Business Media
File Size: 1167 KB
File Format: Pdf
Read Count: 6649155

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Bringing Schools into the 21st Century by Guofang Wan,Dianne M. Gut Book Resume:

Shift happens: Emerging technologies and globalization have resulted in political, social and cultural changes. These changes have a profound impact on all aspects of human life, including education. Yet while society has changed and continues to change, schools are slow to keep up. This book explores issues related to transforming and modernizing our educational systems, including the impact of societal shifts on education, the efforts at various levels to bring schools into the 21st century, the identification of 21st century skills, the reformation of the curriculum, the creation of alternative models of schooling, the innovative use of technology in education, and many others. It addresses questions like the following: Should schools systems adapt to better meet the needs of tomorrow’s world and how should this be accomplished? How can society better prepare students for a changing and challenging modern world? What skills do students need to lead successful lives and become productive citizens in the 21st century? How can educators create learning environments that are relevant and meaningful for digital natives? How can the school curriculum be made more rigorous to meet the needs of the 21st century? This book encourages readers to transcend the limits of their own educational experience, to think beyond familiar notions of schooling, instruction and curriculum, to consider how to best structure learning so that it will benefit future generations. It encourages a deeper analysis of the existing education system and offers practical insights into future directions focused on preparing students with 21st century skills.

The Power of the 2 x 2 Matrix

The Power of the 2 x 2 Matrix [Pdf/ePub] eBook ISBN-10: 9781118046630
Author: Alex Lowy,Phil Hood
Publisher: John Wiley & Sons
File Size: 1088 KB
File Format: Pdf
Read Count: 2458620

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The Power of the 2 x 2 Matrix by Alex Lowy,Phil Hood Book Resume:

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

Supply Chain Management

Supply Chain Management [Pdf/ePub] eBook ISBN-10: 1839473177
Author: Arlo Stark
Publisher: Scientific e-Resources
File Size: 1688 KB
File Format: Pdf
Read Count: 3166041

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Supply Chain Management by Arlo Stark Book Resume:

An increasingly global business landscape means that even the smallest of companies must contend with a growing base of international suppliers and customers. With that comes myriad technical, organizational and cultural changes that challenge traditional management practices. Regardless of the means taken to address these challenges, all companies will eventually have to synchronize the flow of their products, information and funds. This book focuses on concepts, principles and real-life experiences which improve understanding of the Supply Chain Management (SCM). Available information has been analyzed and synthesized across many disciplines. The book is designed to contribute to the existing body of literature available on supply chain management. This work, which is replete with new concepts and practices, will commend itself to all categories of readers, particularly academicians, researchers and students of management, economics and commerce.

Strategic Marketing Management

Strategic Marketing Management [Pdf/ePub] eBook ISBN-10: 1839473169
Author: Dane Butler
Publisher: Scientific e-Resources
File Size: 1602 KB
File Format: Pdf
Read Count: 8338569

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Strategic Marketing Management by Dane Butler Book Resume:

The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.

Adaptive Information

Adaptive Information [Pdf/ePub] eBook ISBN-10: 0471714208
Author: Jeffrey T. Pollock,Ralph Hodgson
Publisher: John Wiley & Sons
File Size: 1035 KB
File Format: Pdf
Read Count: 9224577

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Adaptive Information by Jeffrey T. Pollock,Ralph Hodgson Book Resume:

New Paradigm for considering application integration and B2Bproblems Heightens the importance of conveying meaning betweensystems Addresses movement in the EAI space toward more data handlingcapabilities Offers a solution for the multitude of managers disconnectedwith the latest technologies Leverages the technical advances made in complex dataintegration over 15 years Shifts the focus from technology solutions to informationsolutions Relies heavily on the use of practical examples, tips,definitions, and soapbox excerpts throughout the main body oftext

Starting a Tech Business

Starting a Tech Business [Pdf/ePub] eBook ISBN-10: 1118240774
Author: Alex Cowan
Publisher: John Wiley & Sons
File Size: 1716 KB
File Format: Pdf
Read Count: 1525454

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Starting a Tech Business by Alex Cowan Book Resume:

The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

The Business of Software

The Business of Software [Pdf/ePub] eBook ISBN-10: 0743266633
Author: Michael A. Cusumano
Publisher: Simon and Schuster
File Size: 1083 KB
File Format: Pdf
Read Count: 7087996

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The Business of Software by Michael A. Cusumano Book Resume:

The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world. In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world. Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success. The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry.