Below The Line

Welcome,you are looking at books for reading, the Below The Line, you will able to read or download in Pdf or ePub books and notice some of author may have lock the live reading for some of country. Therefore it need a FREE signup process to obtain the book. If it available for your country it will shown as book reader and user fully subscribe will benefit by having full access to all books. Click and join the free full access now.

Below the Line

Below the Line [Pdf/ePub] eBook ISBN-10: 1524744883
Author: Howard Michael Gould
Publisher: Penguin
File Size: 1372 KB
File Format: Pdf
Read Count: 5791888

GET EBOOK

Below the Line by Howard Michael Gould Book Resume:

Eccentric private eye Charlie Waldo is back in another wildly fun and fast-paced thriller lampooning Southern California. Former LAPD detective Charlie Waldo was living in solitude deep in the woods, pathologically committed to owning no more than one hundred possessions, until his PI ex-girlfriend Lorena dragged him back to civilization to solve a high-profile Hollywood murder. Now Waldo and Lorena have their hands full with a new client, a wild and privileged L.A. teenager named Stevie Rose who tells lies as easily as she breathes. When the teacher Stevie claims seduced her turns up dead, the LAPD pegs her as the prime suspect. Then Stevie disappears, and her self-involved Hollywood parents turn to Waldo to find her—a task that draws him down into Orange County’s dangerous and complex worlds, both opulent and seedy, where nothing is as it seems. With treachery and deception at every turn, and with Waldo’s eco-obsessed rules for living complicating his already complicated relationship with Lorena, Waldo fends off enemies old and new as he races to find Stevie and solve the murder.

Selling Above and Below the Line

Selling Above and Below the Line [Pdf/ePub] eBook ISBN-10: 0814434843
Author: William Miller
Publisher: AMACOM
File Size: 1698 KB
File Format: Pdf
Read Count: 6346687

DOWNLOAD

Selling Above and Below the Line by William Miller Book Resume:

Cost, service, functionality-good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above the line" perspective: ROI, time saved, risk lowered, productivity improved. Sales professionals that appeal to both achieve spectacular results. In Selling Above and Below the Line, master sales trainer Skip Miller shows how to simultaneously sell the technical and financial fit of any product or service-a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. Readers learn to: Create energy by including executives early in the sales process * Ask the right questions and pinpoint big-picture financial needs * Keep "below the line" managers from feeling bypassed * Uncover value propositions that target each set of decision-makers Too often, sales that seemed locked in will stall or go dark. Learn to sell above and below the line, and keep the process moving swiftly toward successful, lucrative deals.

Above the Line

Above the Line [Pdf/ePub] eBook ISBN-10: 0062886843
Author: Stephen Klemich,Mara Klemich
Publisher: HarperCollins
File Size: 474 KB
File Format: Pdf
Read Count: 7358772

DOWNLOAD

Above the Line by Stephen Klemich,Mara Klemich Book Resume:

A leadership consultant and neuropsychologist identify the universal habits of the heart and mind—the keys to unlocking our true potential, creating our best selves and eliminating behavior patterns that hold us back. Why is it so hard for leaders to coach employees who are struggling? Why do we repeat the same mistakes and negative behaviors? Common wisdom says you always have a choice in how you react or respond. But, as corporate consultant Stephen Klemich and clinical psychologist Mara Klemich contend, until you recognize why you make choices, and how the heart and the brain work together to shape your behavior, you can’t change long-ingrained patterns and discover your best self. The Klemichs have developed a model backed by extensive research and data, and paired it with character-led personal development, to help you answer the "Why?" and eliminate behavior that is “below the line.” In Above the Line, they argue that that the quality of your life flows from the attitudes of your heart. Offering wise, compassionate, and practical advice, this book explores the deep, fundamental drivers of human behavior that exist within your heart—the seat of your character. It reveals that all of these behaviors can be explained by four principles—humility, love, pride, and fear—which influence every facet of your life, for better or for worse. We are all designed for greatness, but so often our best self is pitted against our worst. The pressures of life are pulling our character below the line while our authentic self is drawing us to live above the line. When you fully understand that the four principles are at the root of your behavior, you can begin the journey to become your best self and navigate life more effectively and successfully. Filled with proven strategies, Above the Line will create lasting changes in your behavior and improve your life personally and professionally—so you can make a positive impact on the world around you.

Above the Line

Above the Line [Pdf/ePub] eBook ISBN-10: 1101980710
Author: Urban Meyer
Publisher: Penguin
File Size: 493 KB
File Format: Pdf
Read Count: 950553

DOWNLOAD

Above the Line by Urban Meyer Book Resume:

The instant New York Times bestseller Remarkable lessons in leadership and team building from one of the greatest football coaches of our time. Urban Meyer has established himself as one of the elite in the annals of his sport, having lead his players to three national championships. In Above the Line, he offers readers his unparalleled insights into leadership, team building, and the keys to empowering people to achieve things they might never have thought possible. Meyer shares his groundbreaking game plan—the game plan followed every day in the Ohio State Buckeyes’ championship season—for creating a culture of success built on trust and a commitment to a common purpose. Packed with real life examples from Meyer’s storied career, Above the Line delivers wisdom and inspiration for taking control and turning setbacks into victories for a team, a family, or a Fortune 500 company.

In the Red

In the Red [Pdf/ePub] eBook ISBN-10:
Author: Chelsea Camaron
Publisher: Carolina Dreams Publishing, LLC
File Size: 1515 KB
File Format: Pdf
Read Count: 7922313

DOWNLOAD

In the Red by Chelsea Camaron Book Resume:

The event that shook one small town to its core was never solved. The domino effect of one person’s crime going unpunished is beyond measure. He’s no saint. Dover "Collector" Ragnes rides with only five brothers at his back. Nomads with no place to call home, they never stay in one place too long. Together, they are the Devil’s Due MC, and their only purpose is to serve justice their way for unsolved crimes everywhere they go. She’s not afraid to call herself a sinner. Emerson Flint still remembers the loss of her elementary school best friend. She is all grown up, but the memories still haunt her of the missing girl. Surrounding herself with men at the tattoo shop, she never questions her safety. Her life is her art. Her canvas is the skin of others. However, danger is at her door. Will Dover overcome the history he shares with Emerson in time? Will Emerson lead him to the retribution he has always sought? Love, hate, anger, and passion collide as the time comes, and the devil demands his due. Each book of the Devil's Due MC is a stand alone, full length novel. Contains strong language, adult content, and violence not suitable for readers under the age of 18. This is not an exact depiction of a motorcycle club, but rather a work of fiction meant to entertain. Series Reading Order Serving My Soldier Crossover In the Red Below the Line Close the Tab Day of Reckoning Paid in Full Bottom Line

Below the Line

Below the Line [Pdf/ePub] eBook ISBN-10: 1524744883
Author: Howard Michael Gould
Publisher: Penguin
File Size: 1896 KB
File Format: Pdf
Read Count: 2822839

DOWNLOAD

Below the Line by Howard Michael Gould Book Resume:

Eccentric private eye Charlie Waldo is back in another wildly fun and fast-paced thriller lampooning Southern California. Former LAPD detective Charlie Waldo was living in solitude deep in the woods, pathologically committed to owning no more than one hundred possessions, until his PI ex-girlfriend Lorena dragged him back to civilization to solve a high-profile Hollywood murder. Now Waldo and Lorena have their hands full with a new client, a wild and privileged L.A. teenager named Stevie Rose who tells lies as easily as she breathes. When the teacher Stevie claims seduced her turns up dead, the LAPD pegs her as the prime suspect. Then Stevie disappears, and her self-involved Hollywood parents turn to Waldo to find her—a task that draws him down into Orange County’s dangerous and complex worlds, both opulent and seedy, where nothing is as it seems. With treachery and deception at every turn, and with Waldo’s eco-obsessed rules for living complicating his already complicated relationship with Lorena, Waldo fends off enemies old and new as he races to find Stevie and solve the murder.

Below the Line

Below the Line [Pdf/ePub] eBook ISBN-10:
Author: Steven Jankowski
Publisher: Down & Out Books
File Size: 618 KB
File Format: Pdf
Read Count: 2525104

DOWNLOAD

Below the Line by Steven Jankowski Book Resume:

In between gigs as a Hollywood movie Teamster, self-proclaimed sailing bum Mike Millek moonlights as a freelance, armed chauffeur to the stars. When Mike arrives one night to pick up his deadbeat client, rap music producer Pays Lee, at his private jet Mike finds him freshly murdered with a satchel full of cash. Mike makes the critical decision to take what is owed him before reporting anything to the police. More money than he ever expected, this turns out to be Mike’s biggest payday in his life, but not without consequences. Opening this Pandora’s box not only costs him his best friend’s life and leads him down a road of deception with his newly found love Molly, but thrusts them both into a dangerous conspiracy entrenched in the sordid underbelly of the Hollywood power elite. Praise for BELOW THE LINE: “If Michael Connolly were an ex-Hollywood agent who knew the cream of show biz and the sour milk of its lowlifes like he knows the back of his brass-knuckled hand, he might have created Mike Millek and his foot-to-the-floor dark ride, Below the Line. Set along the seams of the real movie business—as its street-savvy author Jankowski has lived and savored it—with an A-list casting call of characters so real they're scary, Mike Millek is as hardboiled as a shark in hot water and his Los Angeles is a City of Angles. So if you take your java noir with a double shot of espresso, take just one bite of Below the Line and it will reel you in…hook, line and sinker!” —Rupert Holmes, multiple Edgar and Tony-winning author, creator of the AMC-TV series Remember WENN, and author of Where the Truth Lies “Batten down the hatches for a hard-boiled storm. Below the Line is an impressive debut, a suspenseful Nautical Noir on the fringe of Hollywood’s dream factory. Taut, vivid tough-guy pulp in the tradition of John D. MacDonald and Mickey Spillane.” —John Shepphird, Shamus Award-winning author “Babes, boats and betrayal! Steve Jankowski’s thrilling debut crime novel jets through the gritty sets of Hollywood to the deadly Pacific in a riveting tale worthy of Travis McGee.” —Lawrence Maddox, author of Fast Bang Booze

Laboring Below the Line

Laboring Below the Line [Pdf/ePub] eBook ISBN-10: 1610444167
Author: Frank Munger
Publisher: Russell Sage Foundation
File Size: 525 KB
File Format: Pdf
Read Count: 4244378

DOWNLOAD

Laboring Below the Line by Frank Munger Book Resume:

As the distribution of wealth between rich and poor in the United States grew more and more unequal over the past twenty years, this economic gap assumed a life of its own in the popular culture. The news and entertainment media increasingly portrayed the lives of the poor with such stereotypes as the lazy welfare mother and the thuggish teen, offering Americans few ways to learn how the "other half" really lives. Laboring Below the Line works to bridge this gap by synthesizing a wide range of qualitative scholarship on the working poor. The result is a coherent, nuanced portrait of how life is lived below the poverty line, and a compelling analysis of the systemic forces in which poverty is embedded, and through which it is perpetuated. Laboring Below the Line explores the role of interpretive research in understanding the causes and effects of poverty. Drawing on perspectives of the working poor, welfare recipients, and marginally employed men and women, the contributors—an interdisciplinary roster of ethnographers, oral historians, qualitative sociologists, and narrative analysts—dissect the life circumstances that affect the personal outlook, ability to work, and expectations for the future of these people. For example, Carol Stack views the work aspirations of an Oakland teenager for whom a job is important, even though it strains her academic performance. And Ruth Buchanan looks at low-wage telemarketing workers who are attempting to move up the economic ladder while balancing family, education, and other important commitments. What emerges is a compelling picture of low-wage workers—one that illustrates the precarious circumstances of individuals struggling with the economic conditions and institutions that surround them Each chapter also explores the capacity for economic survival from a different angle, with ancillary commentary complementing the ethnographies with perspectives from other fields of study, such as economics. At this moment of governmental retrenchment, ethnography's complex, nonstereotypical portraits of individual people fighting against poverty are especially important. Laboring Below the Line reveals the ambiguities of real lives, the potential for individuals to change in unexpected ways, and the even greater intricacy of the collective life of a community.

Selling Above and Below the Line

Selling Above and Below the Line [Pdf/ePub] eBook ISBN-10: 0814434843
Author: William Miller
Publisher: AMACOM
File Size: 1187 KB
File Format: Pdf
Read Count: 4753265

DOWNLOAD

Selling Above and Below the Line by William Miller Book Resume:

Cost, service, functionality-good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above the line" perspective: ROI, time saved, risk lowered, productivity improved. Sales professionals that appeal to both achieve spectacular results. In Selling Above and Below the Line, master sales trainer Skip Miller shows how to simultaneously sell the technical and financial fit of any product or service-a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. Readers learn to: Create energy by including executives early in the sales process * Ask the right questions and pinpoint big-picture financial needs * Keep "below the line" managers from feeling bypassed * Uncover value propositions that target each set of decision-makers Too often, sales that seemed locked in will stall or go dark. Learn to sell above and below the line, and keep the process moving swiftly toward successful, lucrative deals.

The New Strategic Selling

The New Strategic Selling [Pdf/ePub] eBook ISBN-10: 9780446548786
Author: Robert B. Miller,Stephen E. Heiman,Tad Tuleja
Publisher: Grand Central Publishing
File Size: 1699 KB
File Format: Pdf
Read Count: 2699793

DOWNLOAD

The New Strategic Selling by Robert B. Miller,Stephen E. Heiman,Tad Tuleja Book Resume:

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

Unique Acquisition Methods - Below the Line Customer Referral Programs

Unique Acquisition Methods - Below the Line Customer Referral Programs [Pdf/ePub] eBook ISBN-10:
Author: Forte Consultancy Group
Publisher: Forte Consultancy
File Size: 923 KB
File Format: Pdf
Read Count: 4732781

DOWNLOAD

Unique Acquisition Methods - Below the Line Customer Referral Programs by Forte Consultancy Group Book Resume:

While customer referral programs are abound, few are conducted below the line, aimed at one single individual, a strategy that can uplift acquisition rates significantly vs. traditional referral programs.

Below The Line

Below The Line [Pdf/ePub] eBook ISBN-10:
Author: Chelsea Camaron
Publisher: Carolina Dreams Publishing, LLC
File Size: 1346 KB
File Format: Pdf
Read Count: 2292646

DOWNLOAD

Below The Line by Chelsea Camaron Book Resume:

The bastard boy was left alone when his mother was murdered and her killer never found. The domino effect of one person's crime going unpunished is everlasting. He's no saint. Owen 'X' Gallow has never known a real home. Groomed by the streets, he now has a life with the Devil's Due MC that gives him the only comfort he has ever known. Family comes by blood and by choice. All Owen has left is his by selection. He keeps his circle close and doesn't care to have a future. She's not afraid to call herself a sinner. Hadley Combs doesn't ask questions, and she has never had anyone to cover her back. She was born alone and will die alone, or at least, that's how she views her life. In order to get by, she has a job to do--get them off and get herself paid, no talking necessary. The life of a hooker isn't easy, but she gets by. However, danger climbs in her bed. Will Owen find a way to let Hadley in? When faced with the dangers of her lifestyle, will Hadley let Owen and his brothers keep her safe? Love, hate, anger, and passion collide as the time comes, and the devil demands his due. Series Reading Order: Crossover (Devil's Due MC and Vipers Creed MC Prequel) co-written by Ryan Michele In The Red Below The Line Close The Tab Day of Reckoning Paid In Full Bottom Line Each book in the Devil's Due MC is a stand alone, full length novel. Contains adult content, language, and violence not suitable for readers under the age of 18. This is not an exact depiction of life in a motorcycle club, but rather a work of fiction meant to entertain.

Marketing Below-the-line. Guerilla-, Ambush- und Empfehlungsmarketing

Marketing Below-the-line. Guerilla-, Ambush- und Empfehlungsmarketing [Pdf/ePub] eBook ISBN-10: 3640312325
Author: Alexander Schneider,Manuel Niederhofer
Publisher: GRIN Verlag
File Size: 1076 KB
File Format: Pdf
Read Count: 1623439

DOWNLOAD

Marketing Below-the-line. Guerilla-, Ambush- und Empfehlungsmarketing by Alexander Schneider,Manuel Niederhofer Book Resume:

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Universität Augsburg (Lehrstuhl für Werbepsychologie und Konsumforschung), Veranstaltung: Seminar zu Werbepsychologie und Konsumforschung, Sprache: Deutsch, Abstract: Die vorliegende Arbeit liefert dem interessierten Leser einen umfassenden Überblick über das das Themengebiet Below-the-line Marketing. Die Autoren gehen dabei auf die geschichtliche Entwicklung von Marketing und Werbung im Allgemeinen und die Gründe für die Entstehung der neuer Werbeformen im Besonderen ein. Der Schwerpunkt liegt auf der Vorstellung von Eigenschaften und möglichen Ausgestaltungsformen von Below-the-line Marketing. Berücksichtigung finden hierbei jedoch auch mezzanine Werbeformen, welche zwischen klassischen, Above-the-line Werbeformen, und den neuen Maßnahmen anzusiedeln sind. Die Autoren bieten zudem eine Zusammenfassung der Entwicklungen im Marketing und bieten einen Ausblick in die nähere Zukunft. Die Arbeit "Marketing Below-the-line" eignet sich für die Leser insbesondere dazu ein umfassendes Verständnis für neue Werbeformen zu entwickeln und bietet zahlreiche, anschauliche Anwendungsbeispiele.

The Oz Principle

The Oz Principle [Pdf/ePub] eBook ISBN-10: 1101216190
Author: Roger Connors,Tom Smith,Craig Hickman
Publisher: Penguin
File Size: 1718 KB
File Format: Pdf
Read Count: 8137804

DOWNLOAD

The Oz Principle by Roger Connors,Tom Smith,Craig Hickman Book Resume:

The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors' message is the idea that when people take personal ownership of their organization's goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone's. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.

The Marketing Book

The Marketing Book [Pdf/ePub] eBook ISBN-10: 1134506120
Author: Michael J. Baker,Susan Hart
Publisher: Routledge
File Size: 1820 KB
File Format: Pdf
Read Count: 3374375

DOWNLOAD

The Marketing Book by Michael J. Baker,Susan Hart Book Resume:

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Fundamentals of Advertising

Fundamentals of Advertising [Pdf/ePub] eBook ISBN-10: 1136401644
Author: John Wilmshurst,Adrian Mackay
Publisher: Routledge
File Size: 1673 KB
File Format: Pdf
Read Count: 9742218

DOWNLOAD

Fundamentals of Advertising by John Wilmshurst,Adrian Mackay Book Resume:

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

Between the Lines

Between the Lines [Pdf/ePub] eBook ISBN-10: 1451635826
Author: Jodi Picoult,Samantha van Leer
Publisher: Simon and Schuster
File Size: 1832 KB
File Format: Pdf
Read Count: 1581702

DOWNLOAD

Between the Lines by Jodi Picoult,Samantha van Leer Book Resume:

In this delightful companion novel to Off the Page, #1 New York Times bestselling authors Jodi Picoult and her daughter and cowriter, Samantha van Leer, present the YA novel that started it all! Filled with romance, adventure, and humor, the magic jumps off the page (literally) in a story you’ll never forget. What happens when happily ever after…isn’t? Delilah is a bit of a loner who prefers spending her time in the school library with her head in a book—one book in particular. Between the Lines may be a fairy tale, but it feels real. Prince Oliver is brave, adventurous, and loving. He really speaks to Delilah. And then one day Oliver actually speaks to her. Turns out, Oliver is more than a one-dimensional storybook prince. He’s a restless teen who feels trapped by his literary existence and hates that his entire life is predetermined. He’s sure there’s more for him out there in the real world, and Delilah might just be his key to freedom. A romantic and charming story, this companion novel to Off the Page will make every reader believe in the fantastical power of fairy tales.

The Rime of the Ancient Mariner

The Rime of the Ancient Mariner [Pdf/ePub] eBook ISBN-10: 3736809182
Author: Samuel Taylor Coleridge
Publisher: BookRix
File Size: 920 KB
File Format: Pdf
Read Count: 5589388

DOWNLOAD

The Rime of the Ancient Mariner by Samuel Taylor Coleridge Book Resume:

The Rime of the Ancient Mariner is the longest major poem by the English poet Samuel Taylor Coleridge. The Rime of the Ancient Mariner relates the experiences of a sailor who has returned from a long sea voyage. The mariner stops a man who is on the way to a wedding ceremony and begins to narrate a story. The wedding-guest's reaction turns from bemusement to impatience to fear to fascination as the mariner's story progresses, as can be seen in the language style: Coleridge uses narrative techniques such as personification and repetition to create a sense of danger, the supernatural, or serenity, depending on the mood in different parts of the poem. The mariner's tale begins with his ship departing on its journey. Despite initial good fortune, the ship is driven south by a storm and eventually reaches Antarctica. An albatross appears and leads them out of the Antarctic, but even as the albatross is praised by the ship's crew, the mariner shoots the bird ("with my cross-bow / I shot the albatross"). The crew is angry with the mariner, believing the albatross brought the south wind that led them out of the Antarctic. However, the sailors change their minds when the weather becomes warmer and the mist disappears ("'Twas right, said they, such birds to slay / that bring the fog and mist"). However, they made a grave mistake in supporting this crime, as it arouses the wrath of spirits who then pursue the ship "from the land of mist and snow"; the south wind that had initially led them from the land of ice now sends the ship into uncharted waters, where it is becalmed.

Sponsoring als Below-the-line-Kommunikation

Sponsoring als Below-the-line-Kommunikation [Pdf/ePub] eBook ISBN-10: 3832444858
Author: Katja Metan
Publisher: diplom.de
File Size: 1105 KB
File Format: Pdf
Read Count: 3398179

DOWNLOAD

Sponsoring als Below-the-line-Kommunikation by Katja Metan Book Resume:

Inhaltsangabe:Einleitung: Sponsoring hat sich vor allem in den letzten Jahren als Kommunikationsinstrument bei den Unternehmen fest etabliert. Die Vielfalt der verfügbaren Kommunikationsmittel stellt die Wirtschaft vor grundlegende Entscheidungen über einen effizienten Einsatz. In den Bereichen Kunst, Wissenschaft, Ökologie, Soziales und hauptsächlich Sport wurde und wird das Instrument Sponsoring zur Finanzierungsquelle. Gang der Untersuchung: Im ersten Teil der Diplomarbeit habe ich Sponsoring als Kommunikationsinstrument grundlegend betrachtet. Verschiedenartige Erscheinungsformen des Instruments wurden aufgezeigt und erläutert. Aufgrund des Themenumfangs konnte nicht jeder einzelne Punkt von mir ausführlichst erläutert werden, die Vollständigkeit des Themas ist jedoch gewährleistet. Sport-Sponsoring als dominanteste Sponsoringart, explizit im Fußball, erfährt im zweiten Teil eine detaillierte Ausführung. Bedingt durch mein Praktikum bei der UFA SPORTS GmbH in Berlin habe ich im dritten Teil versucht, diverse Möglichkeiten aufzuzeigen, die sich für interessierte Unternehmen der Wirtschaft im Rahmen eines Sponsorships bei Hertha BSC anbieten. Abschluss findet die Arbeit in einer kurzen resümierenden Zusammenfassung, in der ich Fakten und gewonnene Erkenntnisse herauskristallisiert habe. Um einen möglichst aktuellen Realitätsbezug zu gewährleisten, habe ich diverse Daten und Ergebnisse aus fachspezifischen Erhebungen in die vorliegende Diplomarbeit eingebracht und zu Grunde gelegt. Inhaltsverzeichnis:Inhaltsverzeichnis: I.SPONSORING - GRUNDLAGEN4 A.GESCHICHTLICHE ENTWICKLUNG4 B.DEFINITION SPONSORING5 II.SPONSORING - ELEMENT DER KOMMUNIKATIONSPOLITIK6 A.MARKETINGPOLITISCHE ORIENTIERUNG6 1.Einordnung im Marketing6 2.Sponsoring - Einordnung in die Kommunikationspolitik7 a)Begriffsabgrenzung Kommunikation7 b)Instrumente der Kommunikationspolitik9 B.EINSATZ DES KOMMUNIKATIONSINSTRUMENTS SPONSORING12 1.Merkmale12 2.Sponsoring in Verbindung mit ausgewählten Instrumenten13 3.Bedeutung - Entwicklung - Aussichten15 4.Vorteile17 5.Zielsetzungen18 6.Sponsoring als Planungsprozess21 7.Erscheinungsformen des Sponsoring29 a)Kultur-Sponsoring30 b)Öko-Sponsoring33 c)Social-Sponsoring35 d)Wissenschafts-Sponsoring / Bildungs-Sponsoring37 e)Programm- und Mediensponsoring39 f)Internet-Sponsoring41 III.SPONSORING IM SPORT44 A.GESAMTEINBLICK44 1.Allgemeine Facts44 2.Beteiligte im Sport-Sponsoring45 a)Sponsoren45 b)Der [...]

Finger Prints

Finger Prints [Pdf/ePub] eBook ISBN-10:
Author: Francis Galton
Publisher: Good Press
File Size: 462 KB
File Format: Pdf
Read Count: 8142865

DOWNLOAD

Finger Prints by Francis Galton Book Resume:

"Finger Prints" by Francis Galton. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.